Branding of a City in the 21st Century Coursework

Branding of a City in the 21st Century - Coursework practiceThe results of analysing the case studies have provided great examples of revealing the elements that interprets in consumers mind from different perspectives. Such that, branding is deliberate in aspects of tangible and intangible forces as far as the image of the city is concerned. Most importantly, the newspaper has examined that brand value of a city can only be studied through identifying the mental way that influences the decision making process, and the overall elements required for branding a city such as the emerging importance of societies.Moreover, the investigation of branding elements are recommended by the author for further study in order to thoroughly analyse how these elements are incorporated in cities nowadays. Also, examination on competition among cities may provide a vital role of continuing the study in the future.Marketing is an playing field where the basic norm is to promote visibility. Visibi lity, in turn, depends on positioning which again depends on branding and the integrity commanded by the same. This research paper focuses on the elements that go into branding a city so as to understand the importance of branding a city in the 21st Century.Globalisation has had far ambit effects on the way cities are perceived. In this age of increased information and access, it has become arrogant to present cities as brands, not just organisations or celebrities. This has prompted cities the world over to study and implement strategies that pull up stakes accentuate brand equity as this is the greatest indicator of, and the base for, the calculation of returns on coronation in terms of having a definite character of each city that makes it a distinct brand. slice the consumers awareness of a brand, and the reasons for choosing an