Branding of a City in the 21st Century Coursework

Branding of a City in the 21st Century - Coursework practiceThe results of analysing the case studies have provided great examples of revealing the elements that interprets in consumers mind from different perspectives. Such that, branding is deliberate in aspects of tangible and intangible forces as far as the image of the city is concerned. Most importantly, the newspaper has examined that brand value of a city can only be studied through identifying the mental way that influences the decision making process, and the overall elements required for branding a city such as the emerging importance of societies.Moreover, the investigation of branding elements are recommended by the author for further study in order to thoroughly analyse how these elements are incorporated in cities nowadays. Also, examination on competition among cities may provide a vital role of continuing the study in the future.Marketing is an playing field where the basic norm is to promote visibility. Visibi lity, in turn, depends on positioning which again depends on branding and the integrity commanded by the same. This research paper focuses on the elements that go into branding a city so as to understand the importance of branding a city in the 21st Century.Globalisation has had far ambit effects on the way cities are perceived. In this age of increased information and access, it has become arrogant to present cities as brands, not just organisations or celebrities. This has prompted cities the world over to study and implement strategies that pull up stakes accentuate brand equity as this is the greatest indicator of, and the base for, the calculation of returns on coronation in terms of having a definite character of each city that makes it a distinct brand. slice the consumers awareness of a brand, and the reasons for choosing an

The Concept of Self-Interest Term Paper Example | Topics and Well Written Essays - 1250 words

The Concept of Self-Interest - Term Paper ExampleThe base will analyze the concept of expediency from the position of Adam Smith, Chinese Confucianism, and Christianity.The human nature is created in a way that every action benefits the self-conscious. The action by a person either acceptable or bad is made in regards to the wpismires of a person. In an melodic phrase by Marilynn (2001) the relationship amidst the human nature and ones actions are based on the benefits one may achieve. The reference further asserts that human nature acts in response to the human needs (Marilynn, 2001). For this reason, self-interest in inevitable. The universe of self-interest is involuntary to human nature. Moreover, the relationship between self-interest and human nature is created minus ant regards of morality and ethics. The moral obligation of human beings does not go beyond the altering of their internal needs. Marilynn (2001) is the supposition that the moral obligation of human beings is mostly influenced by the requirement of the society. Consequently, people tend to act as required by the people. This requirement can, however, be altered by personal needs. For this reason, it is an accurate assertion that self-interest is an involuntary creation of the human mind to suit personal needs.As a creation of God, a person has the ability to control their perception of self-interest. The ability of a person to act may be influenced by their personal needs but a person can influence their needs. In an argument by Voert, Felling & Peters (1994) human beings are created with power and ability to control their ability to create wants and needs. For this reason, self-interest is a personal creation that can be controlled if a person wants to. From the Christian perspective, self-interest is selfish and a creation to justify immorality and being unethical. Moreover, Christians are required to act as required by the creator. This requirement makes self-interest, not a requir ement or a need. In addition, self-interest can be shunned by adhering to the Christian teachings on morality and human requirements.

Concept of beauty Essay Example | Topics and Well Written Essays - 1000 words

Concept of yellowish pink - Essay ExampleAccording to Winckelmann, classical painting and engrave was not too preferred or admired. However, the few who admired had great taste, leading to the indorsement of the industrial plant of Correggio in making the windows that covered the royal stables in Stockholm (Winckelmann, 3). in that location was an endorsement of some unusual artists who introduced foreign designs such as the Saxony. These foreigners had great tastes in their work and incorporated natural steady, leading to the endorsement of their working that led to their firm establishment in Greek land (Winckelmann, 3). The strategy of gathering and boasting of great international artworks was used in the perpetuation of art, though it was brought down by the great works of Greek art masters that were imitated by many other artists in their artworks and sculpture (Winckelmann, 5). Winckelmann describes nature as the source of the purest art that was further advanced by m any artists to increase tastes and preferences. He termed these types of artists as lucky, thereby asserting that good tastes in natural beauty originated from superannuated Greek nature and history (Winckelmann, 5). ... This is word-painting of the perfect rules of art. Winckelmann emphasizes that there are clear negligence in any of the works by Greek artists, such as the addition of the dolphin to Medicean Venus combined with the playing children (Winckelmann, 7). Connoisseurs and imitators describe nature beauty as the most beautiful in the Greek masterpieces with some perfect additional forms of beauty (Winckelmann, 7). The ancient artworks are exposit as made by the mind lone, as per the teachings of an ancient interpreter of Plato. Winckelmann described the most beautiful being resembled of the Greek body as it resembled his/her sibling (Winckelmann, 7). The design of the Greek vestments was in accordance to the formative beauty of nature (Winckelmann, 9). According to Bu rke, artistic tastes and preferences depend on the argument levels in each individual (Burke, 19). He stated that there is diversity in reasoning, on the pattern of beauty, though there are standards of reasoning and taste that are similar in all valet creatures. On Burkes argument to contrast beauty ideology to the concept of the sublime, he beauty as taking a hold on reason, passion or taste in gild to maintain ordinary or natural correspondents of life (Burke, 19). This meant the definition of the beauty concept as aquiline on the truth or falsehood in the terms of natural beauty. According to Burke, there is the law of closure of certain maxims of right reasoning in the most ignorant humans, in the terms of beauty tastes and preferences. There must be improvement of the rude science of ignorance by the learned, through a system (Burke, 20). fight in opinion is considered to have no important consequences due to the logic of taste,

Urban studies- Theories of Poverty Essay Example | Topics and Well Written Essays - 1250 words

Urban studies- Theories of Poverty - Essay casefulThe principle cause of this is the lack of proper socioeconomic structures that should be set up by leaders. Supporters of the event that impoverishment is a consequence of structures argue that it is built in the political and economic structure in the capitalist society in the U.S. It is the political and economic structures that bring about poverty and not single problems or the temporary weakness of the economy. As such, Linn (par 1-3) indicates that the issue of poverty in numerous cities in the States has re of imported a stubborn element in spite of the prescription of varied public policies. Also, the situation has remained invariant for a long time regardless of the many efforts that have been put to reduce the problem. Instead of component part to deal with the poverty problem, the economic, political and social factors have deputed the position instead. This paper will kick downstairs how the poor have remained poor as a result of the political and economic structures, which are the main causes of poverty as opposed to its linkage to pathology or accidents.The issue of urban poverty in the present-day(a) economic environment has been highlighted through the use of various media. It is widely portrayed as an element in the ghetto or barrio areas in the towns and has been connected with a number of causes and consequences in large-scale socioeconomic perspectives. In the US, the causes of urban poverty include inadequate human capital, discrimination in relation to race, and gender. However, the main cause lies in the economic and political structure such as the Federal Reserve. Slight changes can either elevate or prevent poverty such as change in oil prices that came as a shock between 1974 and 1994 in the U.S (Ni and Kresl 37). Within the economic field, the main reasons for the shift and increase in poverty levels include changes in technology and the organization within most manufacturing companies. In addition, there has been a relation back growth in the

Financial Statements Essay Example | Topics and Well Written Essays - 1250 words

Financial Statements - analyse ExampleFinancial true statement and transparency is necessary for them as they would base their decision depending on the reports of the pecuniary recital. The accurate representation of the financial statement would motivate an investor to invest, banks to lend money and the government to calculate the proper(ip) amount of tax for the company. It in like manner benefits the company by spreading their good name and increasing their goodwill in the market. Table of Contents Signifi give the sackce of Accurate Financial Statement for Outside Business come to 5 Conclusion 7 References 9 Bibliography 10 Introduction The major motive behind creating a financial statement is to analyze the financial adjust of the company at the end of the year. It is very all-important(a) to ensure that the financial statements are accurate, as the financial health of the company can be rigid through the financial books of the company. It is a critical aspect for the business to create accurate statements because it is not moreover important for internecine requirements of the company but also for the purpose of external reporting and expectation of the investors (Elmaleh, 2005, p. 105-106). The financial statements are the accounting reports which are used to communicate the financial information of the company to the external parties such(prenominal) as banks or the investors. If we consider it from the technical side, we can say that the financial statements help to summarize the edgees in accounting and it provides a detailed tabulation of the accounting titles, and the amount of money. It not only indicated the financial position of the company, but also indicates the changes in the financial position from fourth dimension to time in the organization (McCrary, 2009, p. 83-84). In the recent times, the two major areas that have been identified as the sources of inaccuracy are dishonesty and incompetency. So it can be said that if the organization wants to present a true and accurate picture of the firm, both to the internal and external stakeholders of the company, then it must take measures to remove both of the aforementioned inaccuracies from the financial statements. Financial statement which lacks accurate data because of data collected from unreliable sources would be considered incompetent. Financial accuracy begins right from the time of recording the financial statements. Compromise should not be done at the time of recording the information, as it really becomes difficult for the auditor to analyze and detect the actual figures. This may also lead to miscalculations and misapprehension of data. It is the duty of the audit firm to conduct an audit of the financial statement and ensure the accuracy of the books. During the auditing process the accounting books and the financial statements are thoroughly checked, the inconsistent recording of financial transaction and record of the entity is also ascert ained according to the principles of Generally Accepted Accounting Principles (GAAP) or International Financial Reporting Standards (IFRS), in the accuracy test. It is very important for companies to present an error free financial report to attract investors. informal control system should be adequate to present a transparent image of the firm in the market. The internal control system would include the policies that organizations would adopt to prevent fraud, safeguard the assets of the firm and insert accuracy in the financial analysis. An

Do High-Stakes Assessments Improve Learning Essay

Do High-Stakes Assessments Improve Learning - Essay eccentric5), of which high-stakes assessment was deemed crucial in improving student acquirement and learning. However, various studies have revealed contradictory results regarding its termination on students academic performance. Do High-Stakes Assessments Improve Learning? One, therefore, contends that high-stakes assessment does not improve the overall achievement and learning of students. Proponents of high-stakes assessment argue that when faced with large incentives and threatening punishments, administrators, teachers, and students, it is believed, will take schooling more(prenominal) seriously and work harder to obtain rewards and avoid humiliating punishments (Nichols, Glass, & Berliner, 2005, p. 1). ... ssessments implemented in various educational institutions end-to-end the United States have on the face of it generated contradictory results (Nichols, Glass, & Berliner, 2005 Amrein & Berliner, 2002). The study cond ucted by Nichols, Glass, & Berliner (2005) revealed that there is no convincing certify that the pressure associated with high-stakes test leads to any of the essence(p) benefits for students achievement (p. iii). This finding was corroborated in the study made by Amrein & Berliner (2002) which disclosed that there is inadequate evidence to support the proposition that high-stakes tests and high school graduation exams adjoin student achievement. The data presented in this study suggest that after the implementation of high-stakes tests, nothing much happens (p. 57). A closer evaluation of the reasons why high stakes assessment do not seem to apparently improve learning since high-stakes assessment were reported to be closely linked to pressure that contributes to an apparent temporary worker or superficial increase in academic achievement ratings. As emphasized by Supovitz (2010), high-stakes testing does motivate educators, but responses are often superficial. In the best case s, high-stakes testing has focused instruction toward important and developmentally appropriate literacy and numeracy skillsbut at the expense of a narrower curricular experience for students and a steadier fodder of test preparation activities in classrooms, particularly in low-performing schools, which are the targets of test-based accountability (par. 10). This fact was supported by Nichols, Glass, & Berliner (2005) who indicated that high-stakes testing pressure might produce effects only at the simplest level of the school broadcast primary school arithmetic,

CONCEPTUAL ANALYSIS Assignment Example | Topics and Well Written Essays - 1250 words

CONCEPTUAL ANALYSIS - Assignment ExampleIn this case the limits will offer a rational framework inwardly which ideas and concepts idler be understood. In coming up with such limitations academicians in various fields such as lexicographers, lawyers, system analysts and philosophers analyses concepts to draw up distinctions and give meaning to elevate objects and words in a bid to ensure that a common ground for interpretation is reached. In doing this, they define constraints, consistency checks and implications that must be enforced to keep the database an accurate reflection of the state of the domain the result of which is a formalizable catalog of concepts, relations facts and principles that makes up the world , how its put together and how it works. (Sowa, 1984).In this regard, concepts can be defined as a general idea derived from particular instances that is, the concept is described within the confines of the context and situation in which it is devised.The sub concept i s a secondary concept that is derived from the already formulated concepts. The derivation of concepts and subconcepts then demand that ideas and information be interpreted differently depending on the situations at hand and this calls for frameworks within which unifying concepts can be defined. Without such frameworks there would be a debase of abstractization where individuals would disagree on dismantle obvious matters. An accused in the court of law would song that he believes that killing is good and justifiable, people would not agree on such basic things as the colour of the traffic lights or the interpretation of basic texts. Its for this reason that database administrators carry out conceptual analysis in designing a database to ensure that the resulting database does not contain arbitrary restrictions or even inconsistent data. In doing this they eliminate the vague boundaries of natural concepts and replace them with sharp and more precise distinctions. In the end it is true to say

The Importance of Strategic Management and its Key Elements Essay

The richness of Strategic Management and its Key Elements - Essay ExampleStrategy is formed at both corporal level (what industries/markets should we operate in) and craft unit level (in what segments should we compete - and how). In their research, Strategic Management Aw beness, abbreviation and Change, they focus on unified level strategical considerations. The pace of change has significantly increased in recent years and the rivalrous arena has enlarged, driven by, for example, larger international corporates with an appetite for new markets, cut back barriers to international trade, and technology. It is possible to say that it depart be difficult to apply these strategies because they focus on the work on of system and analysis of the environment but do not involve recommendations and clear structure of strategy development.Thompson & Martin (2005) summarize some of the key shifts in strategic management. Both researches state that the structure of the industry will significantly effect the profit potential of the art operating in that industry. The strategy and actions of a business operating in the industry may improve or destroy the industry structure. Each business (and the relevant decision takers) must recognize and evaluate the impact, short term and long term, of actions taken on the overall industry structure and attractiveness.The resource found view of the firm is currently the dominant conceptual paradigm in strategic management, and as such would appear to offer great potential to the ascertain of the modern organization (Dobson & Starkey 2004 Gardiner, 2005). It argues that under certain conditions a firms unique bundle of resources and capabilities can generate competitive advantage (Cole, 1998). There are also related schools of thought that focus on the development of ever-changing capabilities and knowledge as drivers of competitive advantage. Curiously, there has been little explicit attention given to the resource based view of the firm in the literature, though Pittengrew et al (2000) are recent exceptions. The multi-business firm has the potential to cook the efficient sharing and transfer of core competences across divisions so that the divisions can accommodate new strategic management tools (Pittengrew et al 2000, p. 21t of the reason for this is again the level of analysis. The resource based view implicitly assumes that resources and capabilities are developed and held in a monolithic firm, whereas the reality in the organization is that some are seeming to be held at a firm level while others are held at a corporate level. Thus, rather than simply analyzing corporate-level resources in terms of their potential for competitive advantage, the issue is more one of feature or leveraging them on a global basis. Strategic thinking is defined as the aligning of the firm vis--vis its competitors and its customers, and with regard to its underlying resources and capabilities. For Whittington (2 000), strategy is about how those two components are brought together. The organization is a value-adding unit. Thus, it is historic to realize that many of the customers and even competitors will be other units within the

GDP Growth of Apple Company Essay Example | Topics and Well Written Essays - 500 words

gross domestic product Growth of apple Company - Essay Examplend function be primarily a luxury good for individuals within relatively developed nations, the focus that Apple should check is upon representing the main focus of their strategy and advertising to those that kindle afford such products and services. Naturally, this will encourage Apple to take a broad overview of gross domestic product and purchasing power parity that exists within many dissimilar economies as a means of understanding what socio-demographic sectors and regions will most likely represent their consumer base.Taking the contingency of Europe as an example, one might be inclined to understand that the established and powerful western sandwich European economies are the main areas in which Apple should focus its marketing. However, this is non quite the case. Due to the revival of Eastern Europe over the past decade, the overall purchasing power of these individuals can non and should not be discount ed. As figure 1 denotes, counties such as Latvia , Lithuania, Estonia, and Poland have noted some of the most drastic GDP growth figures over the past few years.As such, Apple would be highly remiss if it did not recognize these emerging markets and seek to represent a strategic focus on selling products and services to individuals within them. However, with that being said, it should also be noted that the economies of Western Europe cannot and should not be do by either. As figure 2 denotes, after the 2007/2008 financial collapse that saw most of the worlds economies slow down significantly, Western European nations have posted impressive numbers for overall GDP growth. As such, a dual strategy should be employed by the firm as can be engaged through a relevant understanding of the statistics that have thus far been represented. ace such approach would be to offer lower price products and services within the Eastern European markets while offering higher priced goods and service offerings to those individuals within Western Europe. What is being described and defined is not

The Impact of Globalization to Manufacturing Field Essay - 20

The Impact of Globalization to Manufacturing Field - look for ExampleHere the goals of helping to think achievable as possible and realistic as equiprobable. Working through the realistic criteria identifies the tension between the current state and desired state. Moreover, the organizations which aim for the globalization of manufacturing should have an aggressive expansion strategy and wants to fund this expansion debt free by freeing up capital tied up in other assets. The definition of globalization itself manifests its impact on the manufacturing logistics. To nearly economists, globalization means the closer integration of economies via trade and factor flows. But this permits many interpretations of how this can be measured. Economic geographers define the globalization as the shifts in the location of economic activity subsequent to decrease economic distance. On the other hand, the critics take the view on globalization to be synonymous with capitalism, volumed business , and multinational corporations. (Crafts and Venables (2001, p. 2)(3) 2. Crafts, N. and Venables, A. J. (2001) Globalization in history a Geographical perspective, London School of Economics, make-up prepared for the NBER conference on Globalization in economic perspective. interactions in each saving between the external facets of globalization like e.g. shrinking economic distance, greater trade or the spread out of international production that apply to the economy and internal factors that affect its employment response. The major impact of globalization as follows. 1. Globalization causes to manufacturing companies the converging of product prices between exporting and importing countries, a good corroborative measure of economic distance between economies.

White-Privilege Essay Example | Topics and Well Written Essays - 1500 words

White-Privilege - Essay Exampleply believed as an outright fact that gabardines were superior, straightaway this has become an insidious sociological norm that often goes completely unnoticed.To get rid of this delusional vista of white privilege, people must realize their equality with others.Firstly, a working definition of this invisible good needs to be understood to create a common ground for discussion. White privilege is the uninterrupted belief that this group has the only correct standards, morals, opinions etc. to the absolute exclusion of any other racial groups ideals or beliefs. In the enforcement of these standards greater and greater societal distances are built up between the white and the non-white racial groups. Consequently, this results in the constantly reinforced belief that whites deserve this extra allocation of resources and greater achievement because of some inherent superiority that they innately possess. All other groups are simply responsible for their proclaim difficulties, which has nothing to do with any white privilege (Hays & Chang 135). It is held in firm belief that white privilege means that the white race is in a better social place than with other races.in short and historically we see these racial attitudes represented in all levels of society and government as rise up as business and education. They are here personified by past President Thomas Jefferson. His thoughts on the subject field are representational of the general beliefs held at the time. Jefferson wrote Notes on the State of Virginia and while the greater part of the watchword was devoted to the topography of the land and its bounty, one small portion addressed the concerns of the politicians and the people of the state regarding its black community. It is evoke to note that at the time slavery was so accepted that that particular word, slavery, is no where to be base in this short section, this is merely taken as a fact, no need to mention it. This section turns into a mostly biological treatise that talks

Education Research Paper Example | Topics and Well Written Essays - 1000 words - 2

Education - Research Paper ExampleThere are a variety of mail reading strategies that will heighten, enrich and refine interest in a specific topic, but the elementary objective of post reading strategies is to further clarify and develop interpretations of readings and text, and to aid students recall whatever they bear individually developed in their minds after reading a particular text. There are broadly speaking quartette main types of post reading strategies or activities. These are a) Those provide students with the opportunity to ask questions with regards to assignments or readings. b) Those that concentrate on text structure c) Those that involve peer and classroom review d) Those that extend nurture This paper will be based on the following paragraph from the book Tangerine by Edward Bloor Antoine studied my face. He said, Youre Erik Fishers little brother? I tightened up at the sound of Eriks name. I mumbled, Yes. Antoine said quietly, Its time to start telling the t ruth, little brother. Do you understand what Im saying? I nodded like I understood. But, I didnt. non really. Not until he added, Dont spend your life under the bleachers, little brother. The truth shall set you free. I nodded with real conviction now. ... Activity 1 Web The backchat web is a graphic typification that helps students prepare for interventions in the classroom (Kinsella & Widener, 2001). In this case, the students will be mandatory to develop a discussion centered on the paragraph drawn from the book that has been mentioned earlier and to primarily focus on the content. The discussion web is geared towards helping the students examine all sides of an issue and understand all perspectives emanating from that particular issue. Your billet (the teacher) in this activity will be that of a moderator and an encourager (Behrens & Rosen, 2008). As a moderator, you will help the students to compose a topic and stay focused on it. As an encourager, you will help the studen ts engage participants and run across that they are free to voice their opinions and points of view. Prepare students for listening or reading by establishing a use of goods and services for reading, activating previous knowledge and introducing important vocabulary. After students have read the paragraph, introduce the web by way of a provocative question. For instance, was Paul a dishonest person? 1. Students will be required (in pairs) to discuss the pros and cons of the question and then complete the web as a unit or team. They will take turns filling in as many NO and YES statements as they can generate. 2. Pairs are rearranged into units of four students, who then compare their webs and come up with one answer to the question. 3. The group chooses and records the most appropriate and strongest seam and gives its reasons for that choice. 4. Each group selects a spokesperson to report (in three minutes) the results, and then students with

Pfizer - puffery or deception Essay Example | Topics and Well Written Essays - 250 words - 2

Pfizer - puffery or deception - Essay ExampleIn secernate to avoid such as situation, Pfizer should use someone in the advertisement who is a practicing physician. The reason for this is so that their advertisement can be authenticated.2. A likeable public figure should be used in Pfizers advertising campaign because this person will be well-known and satisfactory to the people implicated in purchasing the product. It would be an added advantage if the person in the advertisement had a personal standstill with it and is not just collecting their pay check. The type of advertising used should avoid the use of puffery and unload more time on the evidence behind the drug Liptor.3. A company crosses the line in the midst of puffery and outright deception when it tries to proclaim something without facts. Pfizer needs to be honest about the strengths and weaknesses so that their customers can put to work an informed decision before purchasing the

Describe how water quality is determined Essay Example | Topics and Well Written Essays - 1000 words

Describe how water fictional character is obstinate - Essay ExampleKeywords Water quality, guidelines, standards, befoulment, pollutants, allowable limits, microbiological. Water Quality Standards Water is essential to life on this planet and its quality impacts both gentlemans gentleman beings and aquatic marine life (Anon., edugreen, n.d.). Pure water, fit for human consumption and other applications, is odorless, colorless and tasteless but these qualities are lost when contamination takes place. World health Organization (WHO) has been the nodal agency for create water quality parameters and recommending them for adoption by the variant nations with appropriate modifications, through with(predicate) respective national agencies alike(p) the Environmental Protection Agency (EPA) of the US. WHO guidelines are only recommendatory in nature, and factors like socio-economic conditions, traditional usage practices, need to conserve water as a resource etc. take important role in the quality standards of water in for each one country ((Fewtrell and Bartram, 2001). To study the quality and lay down relevant parameters, water is broadly divided under three different usages for developing standards for each category - drinking water, wastewater for reuse and recreational water (Fewtrell and Bartram, 2001. pp.17-20). Contamination itself is caused by chemical, personal and microbiological factors. Hence quality standards are based on the matrix of water usage and the relevant contaminants. For example, permissible contamination in agricultural or recreational use water is significantly higher/different than that for human consumption. Thus, the pollutants and permissible limits for different water usages have been developed. Chemical contaminants are very many and implicate chlorine (as disinfectant), pesticides/herbicides (used in agriculture), toxic organic/inorganic chemicals from industry, soaps and other cleaning agents in domestic wastewater runnin g into sewers, canals and river streams etc. (Excel, n.d.). WHO guidelines indicate the tolerable daily intake (TDI) limits for presence of different chemicals in water, beyond which it is considered unfit for consumption. In respect of genotoxic carcinogens, TDI is nil. For other chemicals, standards of maximum permissible concentration levels are developed for each end-product. While developing the guidelines and standards, verification by relatively easy chemical analysis methods either on spot or in laboratories was kept in mind for practical reasons. Physical contamination consists of hang particles like sand, soil, clay, decaying vegetative matter, precipitated salts etc. apart from metals, dissolved salts and minerals. These contaminants give color, taste and odor to water, impacting quality of the end-products. change state salts and minerals also discolor clothes when such water is used for washing. Multilayer filtration, water softening and demineralization processes fa cilitate to reduce physical contamination of water. US-EPA recommends a limit of 500mg per liter or 500ppm for total dissolved salts (TDS) (Excel, n.d.). respective(prenominal) permissible limits have also been laid down by EPA for heavy metals (toxic) like arsenic, mercury, cadmium, lead and silver. Microbiological contamination is the presence of pathogenic microorganisms like viruses, bacteria, protozoa and helminthes, and is usually caused by fecal matter ingress. WHO guidelines identified Escherichia coli (E.coli) for sample and recommend a zero presence in a 100 ml sample and a presence in

Are Drug Courts a Solution to the Drug Problem Research Paper

Are Drug Courts a Solution to the Drug Problem - query Paper ExampleThis paper proves that drug courts patron to reduce recidivism rates in various states and help to save taxpayers money by trim down costs. However, some researches show that there be negative make such as increasing more crime and additional court monitoring costs. This paper bases its line of business on the notion that is difficult to determine whether the positive effects of drug courts outweigh the negative effects. bingle of the close vital issues in drug courts is to know whether these courts have any effects and whether the effects are semipermanent effects on wrongdoers who pass through the court processes. It is not easy to access the long-term effects of these courts because of the impeding issues that relate to the results attained after offenders pass through the processes of drug courts. For instance, it is quite gainsay to find whether the observed pattern of encouraging results reflects a su ppression effects on drug related crimes (Mitchell, 2011). During the processes involved in drug court participation, the examination of numerous outcomes mainly focuses on recidivism. It is vital to abide by that there is a probability that drug courts after part suppress drug related behaviors and crimes while the offender is active in the court program. Likewise, an actively involved offender in the word program can change his discharge from a drug treatment program after the removal of behavioral contingencies (Mitchell, 2011).... Since most drug courts fail to monitor the abstinence of drug related offenders from drug usage after undergoing treatment programs, it could be difficult to determine the long-term effects of drug court participation than determining the short-run effects. For instance, it could be difficult to determine whether drug court programs help to reduce substance abuse, criminal using recidivism, and other factors associated with drug abuse. In addition , it is hard to estimate the metier of drug courts because these courts are varied depending on their countries and constitutions of these countries (Mitchell, 2011). Effects of Three Strikes legislation on Criminal Behavior In spite of the impeding challenges to the effectiveness of drug courts, most people consider drug courts as the most effective strategy for reducing criminal activities and recidivism among offenders. There is a significant increase in the number of drug courts since the initiation of the first-year drug court in Florida, 1989 (King & Pasquarella, 2009). This is a clear indication of the importance of such courts in the society, consequently their spread throughout the whole country and other states. The participation of drug courts helps to reduce criminal behaviors agree to a research conducted by (Mitchell, 2011). Drug courts reduce the probability of an offender to repeat the same detestation leading to a reduction in the overall number of criminal und ertakings. Drug courts play a significant role in reducing drug related crimes such as illegal pigheadedness of drugs and sales offenses. One remarkable effect of the participation of drug courts is the significant reduction of the number of drivers drive under the

Need for Security Essay Example for Free

Need for Security actSecurity and control is needed in a custodial environment as people be sent there for a solid ground so if they were all(prenominal)owed to do whatever they want then it wouldnt be a punishment. An favour of having control is that the staff pass on always have authority oer the prisoners, which is vital as they must be able to enforce discipline. other advantage of having control is that they open fire keep an account of offences that prisoners have committed. This will come in useful if the prisoner has adjudication, it will alike come in usual when reviewing the prisoner. Having the IEP scheme in a prison is a good matter as it encourages the prisoners to behave, this will make security and control easier to manage as the prisoners arent doing things they shouldnt be. It will also make prison life for the prisoners more enjoyable, which is an advantage as its another reason why they wont misbehave.Searches are needed in prisons to project that p risoners arent in obstinance of any prohibited items, if they do have this then it could lead to potentially dangerous situations. An example of this is if a prisoner has a weapon then they may use this against other prisoners or against staff. It is also distinguished that searches are carried out on visitors of the prison as they will try their hardest to smuggle items in for prisoners. This is an advantage as it prevents prisoners from having things that shouldnt, having an item like drugs will lead to gangs within the prison and this is something that must be avoided.Another aspect of security which is a big advantage to the prisoners and the officers is the dynamic side of security. Prisoner officers monitor the prisoners to ensure that they are coping with life in prison if they arent coping well at all it could lead to them becoming suicidal. Prisoners could self-harm or even commit suicide if the prison officers arent keeping an centre of attention on them. It is the duty of the prison officer to ensure that they look after the prisoners so letting this go across would mean they arent carrying out their job efficiently. Having dynamic security is a big advantage as it stops this from happening.

Value of Education Essay Example for Free

Value of bringing up EssayIt used to be a half century ago that completing high aim was considered a valu sufficient step towards a successful future. But as years go by we name that views of the past dont always hold true. Today it is widely accepted that obtaining a college education is equally or even more critical in the pursuit of success than the importance of finishing high school was fifty years ago. The job market in todays economy has increasingly become more competitive than it has even been and new job seekers are determination that a higher education is needed in order to obtain a well-paying job. Accordingly, the ones who do find a well-paying job right come out of high school are realizing that their path doesnt look at them to anymore steps in the future and without a college degree it is difficult to receive a promotion. ironically enough, it used to be the ones who believed in the importance a college education were the ones who already had a degree or in the process of getting one. Today it is commonly viewed as a necessity by nigh everybody.In fact, 84% of the general public say that it is extremely (37%) or very (47%) important to feature a college degree in order to get ahead, according to survey taken by higherdeucation. rg. It is like a shot evident more than ever, in the current job market, that higher education is a better probability towards achieving the desired lifestyle of todays expectations. A hard-work effort is no longer worth as much in gaining receipts against competing co-workers as it once was. Now employers are expecting new hires to be knowledgeable in the field of work before they get the job. A college degree isnt just a good merit on a resume for employers to see it shows them that you endured the whole college experience.A degree non only indicates that the applicant is knowledgeable in the subject that they studied in, but that he or she was able to complete the necessary tasks and steps in order to acquire the degree. Part of the college process is learning how to speak to a project and complete it by a specific deadline. Learning important problem-solving skills and the ability to be punctual is viewed as a huge asset to employers and they will know the applicant possesses those traits just by seeing the word college on the resume.Some may argue that one could just check out some books and do a little research online and acquire the same status as a college graduate without paying thousands of dollars, but again college is more than the knowledge you gain from books. Students gain another advantage because they are learning directly from a professional of a specific subject. Just reading textual matter isnt the same as having an expert in front of you, explaining the optimal way of viewing a topic and performing hands-on lessons. College has been proven, over the years, to be an opportunity for citizens with aspirations to live successful and enriched lives.

The Argument For Stricter Gun Control Laws Essay Example for Free

The Arguwork forcet For Stricter Gun Control Laws analyzeI am writing a persuasive argument in favor of stricter heavy weapon support lawfulnesss. I am very passionate about this topic because the use of firearms in the wrong manpower is a deadly professional personphecy. It ass be in the form of children getting a hold of a natural gas and hurting themselves or others, an adult with violent propensities mishandling a weapon, or somebody who wants the use of a firearm in aiding suicide. When one looks at the increased incident of injury to children, homicide, and suicide, it is clear there is a need for stricter gun control laws. This paper argues that firearms continue to play a dominant role in violence both criminal and accidental regardless of laws such as the five-day waiting period and the Brady Law. I will show how easier gate to guns, rather than vetoing crime, creates much of it through the use of examples and statistics Those whom argon opposed to gun control laws do not like to admit there is a link between retrieve to guns and violence. The NRA says guns dont kill state, slew kill people. They will claim that the right to bear arms for self-defense and complaisant rights would be diminished.However, this view is only one sided and it fails to address the link between the ownership of guns and the violence that occurs because of it. nearly everyday we can open up a newspaper or turn on a national news broadcast on the television and disc everyplace a new case of someone being killed by the use of a gun. Perhaps it was a child whom had entry to his/her p bents gun they mention in the house for self defensive purposes, an adult whom was an innocent bystander during a workplace massacre or robbery, a shooting at a school by a disturbed kid, or a domestic dispute turned deadly. Unfortunately, it is r be that a day goes by that we do not construe about one of the above events. Whatever the case may be, it is apparent that too many people have access to firearms and that access mustiness be circumscribe. The Brady Campaign is one that enforces gun control laws, elects pro gun control public officials, and informs the public about gun violence.It was enacted in 1994 and because of it, all 50 states must do background checks on anyone wishing to purchase a firearm. While this has helped quell some gun violence that may have occurred otherwise, there are still too many who are go through the cracks. These background checks are targeting the wrong people and criminals are still able to obtain guns from nonlegal sources. Take a look at the Virginia tech massacre last spring. This reopened the legislative debate over gun control that was never resolved from the Columbine high school shootings eight years earlier. some wonder how Cho-Seung Hui was able to get his hands on powerful automatic weaponry that killed thirty two of his classmates. This proves that the background checks performed are insufficient and need to be to a greater extent thorough.More than fifty survivors and family members of this tragedy gestural a letter to Congress with one simple message- finish work on legislation that could prevent future tragedies. The notion of more complete background checks leads me to another issue that is the abolition of handguns. More handguns are used in criminal acts than any other type of firearm. The FBI reports that more than 60 percent of murders are caused by guns and handguns account for 70 percent of these. Lets look at some scenarios that stem from the lack of access to handguns Sure, anyone with a penchant for killing could pull out a knife or a baseball bat but the victim has much better chance of survival. The likelihood of injury and not demolition are much greater as the victim may be able to get away. The contiguous scenario are home burglaries. Most of these occur with the occupants are out of the house so the need for a gun inside the home is unnecessary. If there is a gun inside of the home, the perpetrator will tie it a eagle-eyed with other valuables, thus placing it in the hands of criminal for future misuse. Approximately 40 percent of handguns used in crimes are stolen out of homes of law abiding citizens whom had guns for their own protection.If handgun manufacturers were stringently restricted and only allowed to sell to police, our environment would be much safer. Fewer criminals would have access to them if the sale of handguns to characterless citizens were outlawed. They could not obtain them by way of stealing and their illegal underground network would be hampered. If this were to occur, those stern people would not have the opportunity to slip through the cracks and get a hold of a weapon. The end result would be fewer violent crimes and fewer injuries and/or deaths related to these crimes. Many states in the United States have right to acquire laws that allow citizens to carry concealed handguns if they are qualified. Qualif ication includes a clean criminal history, age restrictions, and completing a firearms safety course. In 1986 only nine states had that law and as of 1998, 31 states have right-to-carry laws. Half of the citizens of the U.S. live in those states. This will engender only more violence as journalist Philip Cook states if you introduce a gun into a violent encounter, it increases the chances that someone will die.In the end, the notion of violence in self-defense will only create more violence. It is for that reason that not only should handguns themselves be eradicated from the hands of the general public, but they should never be allowed to carry out in public. It is a fact that the Constitution guarantees us the right to bear arms. The Second Amendment in the Bill of Rights states A well-regulated militia being necessary to the security of a free State, the right of the people to keep and bear arms shall not be infringed. Our founding fathers who authored the Constitution were certa inly aware of the British efforts to disarm the colonists and believed a militia was necessary to defend democracy. However, in the present day, owners of handguns are not members of a militia attempting to fight a tyrannical power or oppression.Any type of gun that can be concealed should be abolished from the hands of ordinary citizens and only placed in the hands of the men and women of our police force whom are trained professionals. This will de-emphasize the use of another slogan If guns are outlawed, only outlaws will have guns. It simply will not be the case as long as only those who are legitimate protectors of society are the only people who have access to them.WORKS CITEDAgresti, James D. Gun Control. Just Facts Foundation. 10 June 1999. 20 October 2007. www.justfacts.com. Desuka, Nan. Why Handguns Must Be Outlawed.. flowing Issues and Enduring Questions. Boston Bedford, 1993. Cassidy, J. Warren. The Case For Firearms. Current Issues and Enduring Questions. Boston Bedfor d, 1993. Brady Campaign to Prevent Gun Violence. Families of Virginia Tech Victims and Survivors Call on U.S. Senate to Strengthen Brady Background Checks. 21 October 2007. www.handguncontrol.org

Championship Manager Essay Example for Free

deed of conveyance conductor raisePaul and Mark started work on Championship motorbus 97/98 in betimes 1997. One of the greatest quotes ever came from this Oh thisll be easy itll only take a couple of weeks, utter Paul, the eternal optimist. It took a solid ten months to get it together and released and that was just the English language version. The Championship Manager 2 engine was brought to its outer limits as nine leagues were combined with the possibility of running trey simultaneously almost every part of the game needed to be modified and many improvements were made. A database of some 20000 players and 2500 teams was put together with researchers helping out from every(prenominal) corners of the globe. This final version of Championship Manager 2, released 31st October 1997 at an update price, went straight to number one of the all formats chart and remained in the heyday 20 for many many months. In the meantime, Oliver, who had taken a well earned rest aft( prenominal) 18 months solid work on Championship Manager 2, started to conceive the first ideas for Championship Manager 3. The game would once again be totally re-written.In March 1997, Oliver and new staff division Marc Vaughan launched themselves into the Championship Manager 3 project. After a lengthy three months of interviewing, the right people were assemble to work on Championship Manager 3. With the team assembled, work on Championship Manager 3 steamed ahead and all involved worked hard to make it into a great game. The game was (finally) released on March 26th 1999 and made history as it was the fastest deceiveing PC Game in the UK of all time shifting over 55,000 units in its first.Championship Manager 3 continued to sell well staying at the top spot of the all formats for 3 weeks and has been top of the PC charts for 11 weeks in total since release. Three foreign language versions of Championship Manager 3 were released in May 1999. The languages include were Italian , French and Portuguese and has proved popular in all these countries as well as all the other countries where it has been distributed.

Critical thinking Essay Example for Free

Critical thinking Essay(i) Compound business is one deal do up by two claims with using or or and to combine the two claims in the sentence. The melodic phrase has multiplicity on at least one side of the statement. For example, apple is not orange or apple could not make an orange Juice. Although there are two claims in this sentence, but it good can be considered as one claim only. Source http//www. westminsterreformedchurch. org/Logic/LogicTerms/LogicTerms. compound %20argument. htm Answer (it) out of sight argument defined as the claim where uses slanter in order to convince omeone of their claim without using any argument whatsoever. Slanters are the various linguistic devices commonly used to attempt to persuade without argument. Concealed claim contain dubious claim to a loaded question, such(prenominal) as When did you stop beating your wife? . The answer may conceal the fact which called as concealed argument. Source Critical Thinking reading Literacy across th e curriculum, Retrieved from http// www. bellevuecollege. edu/lmc/ilac/Curric/kint/phi17. htm Answer (iii) In the principle of rational discussion, we have to assume several things such as the erson who is discussing with us or whose arguments we are reading.On the other hand, we must know about the subject under discussion and whether is able and winning to reason well, and also make sure it is not lying. Before strike in the discussion, we must make sure we do not bring in any poorly emotion such as fear, spite or pity to avoid unfairness. So that, we will pass by a valid reason for the argument with rational thinking and lead to a good conclusion. some other thing we have to consider carefully, do not introduce new arguments while another argument has yet o be resolved because it will lead to confusing.Yet, we must provide the evidence for our line or arguments otherwise our argument or claim will not be valid. Source hooks (2011). Critical Thinking The Rational Discussio n Flowchart, Retrieved from http//www. 606studios. com/bendisboard/showthread. php? 208669-Critical-Thinking- The-Rational-Discussion-Flowchart Answer (iv) Fallacies defined as a mistaken belief, particularly one based on unsound arguments. It also can be defined as a claim that someone gives to another person is not good. It ay contain some bad emotion such as appeal to fear, pity, spite, and prejudice.One of the example of fallacies All dogs are animals. Ginger is an animal. So, Ginger is a dog. In this sentence, Ginger may or may not be a dog. The conclusion is not legitimate that direct conclude that Ginger is a dog, therefore the argument is fallacy since there is no seek for its position. Another example from the author, Bubbly, she said that ner triend, Joanna was spread out the rumors without evidence and concluded Bubbly is a bad person. Joanna doesnt not has any prove on her argument and it is ust came from she heard.

Men of Honor Essay Example for Free

Men of Honor EssayCosby, B. and Robert news, S. (Producers) Tillman, G. (Director). (2001). Men of Honor Motion Picture. United States of Ameri throw out 20th Century Fox Film Corporation The movie begins by introducing Master primary(prenominal) Leslie W. (Billy) sunlight (Robert DeNiro), a US Navy Diver, who has recently gone AWOL. The movie then flashes back 25 old age, where an African-American male child named Carl Braschear is watching his father work the plow on their farm. Carl wants to quit school so that he lead be able to help work and then disallow the farm from ruin. Carls father is against his son being like him and stuck working on a farm. As time passes Carl (Cuba Gooding Jr. ) decides to join the Navy. On the day Carl is leaving for the Navy, Carls father gives his son a custom-built portable radio as a memento of home, and tells Carl to be the best, even if it means breaking the rules. Carl winds up working in the kitchens on the USS Hoist in the South P acific. He and the other African American officers burlesque almost the so-called bright future the Navy promised them.Afterwards, Carl and his friends go up on deck where the fresh officers be swimming (the black crew members are assigned a specific day when they can swim). Carl, tired and hot, decides to jump in the water. The white officers try and chase him down, but Carl out-swims all of them. The ships captain meets with Carl and, affect with the boys speed, decides to transfer Carl to the search rescue swimmers, a group assigned to rescue anyone who falls overboard on ship. A few days later, the ship is rocked by an apparent crash.Carl assists the others on deck in altitude a Navy Diver from the sea floor with the wounded pilot. The Diver is Master Chief Sunday. Carl, having seen Sundays actions as heroic, is inspired and vows to become a Navy Master Diver. Two age later, Carl is reporting for Diving School. disdain the harsh treatments, Carl performs admirably in his training, assembling machinery and adapting to the honkytonk suit with much greater results than a openhanded number of his classmates. Unfortunately, Carl is falling behind in the academic requirements-scoring only a 37 on his foremost exam.If he fails again, Carl pass on be kicked out of the program. One hebdomadend, on leave, Carl comes to a library in the hopes of get a tutor to help him. He meets a young woman named Jo who is studying medicine. Carl stays the whole night at the library reading and learning more about the Navy program. Next morning, Jo is so impressed by his progress that she agrees to help Carl. After diligent studying Carl passed his next exam allowing him to stick around in the navy dive program.The time has come and Carl has passed his final exam with a 94, Chief Sunday has been instructed by the Senior Officer at the training to school to do whatever is necessary to prevent Carl from passing the final test. Most of the other recruits are able to com plete the project in about 2 hours. Carl remains in the water for 9 hours after having to find all of his components in the agonizingly cold water Carl Brashear has passed his final and essentially graduated with honors from Diving School. After waiting several years as a stand by divers, Carl finally is assigned to a ship allowing him to dive.An accident on the ships deck causes the lines to snap. Carl shoves several other deck hands aside, but his own branch is caught by the snapped wire. Carl realizes his diving days are over but refuses to give up, he request his stage be amputated. He begins the difficult process of learning to move and act with a prosthetic. Master Chief Sunday pays Carl a visit while in the hospital and encourages him to not give up and they will train together. Two months later, after completing all the difficult tasks Naval Personnel placed forwards him, he was reinstated to full diving duty.Carl became the basic African-American amputee to be on activ e Navy diving duty, and be promoted to Master Chief. Carl continued in his Naval career for another nine years beforehand finally retiring. Personal Reflection Men or Honor is a movie which offers the viewer a great deal of emotion. Even though I previously watch the movie some years before, I felt this would be the perfect movie based on our studies. Carl, the main actor in the movie was determined to succeed in life. Because of his fathers confidence and determination, Carl wanted a emend life.Society consistently provides roadblocks for everyone even those with some type of disability. In each segment of the movie, my feelings bounced between crying and laughing. Each time Carl was faced with an adversity, I found myself getting mad Critical Thought This weeks discussion dealt with Individuals and Disabilities. Over the years, people who have a disability have been subjected to prejudice and more. And the first way to diminish someone is through language, by using words or labe ls to identify a mortal as less-than, as the othersnot like us, and so forth.Once a person has been determine this way, it makes it easier to justify prejudice and discrimination. One of many concepts which caught my attention this week was the importance of putting a person first before the disability. This allows the disability to be in the background while the focus is on the person. very much times, people with disabilities are fighting society to let them know they are not their disabilities. People are not victims due to their disability people are victims of attitudes and discrimination.

John Steinbeck Essay Example for Free

nates Steinbeck EssayOf Mice and Men (to now be referred to as M+M) is full of human pathetic for a number of reasons. The foremost is that Steinbeck wants to paint a picture of the signifi enkindlet spiritedness for men, and women, working in the hazardous environment that was 1930s America. His book, although it is fiction, is based upon the reality of ranch life during the heavy(p) Depression. As Steinbeck released M+M in 1937, he would restrain had ample fact to base the novella upon truths. The book centres on the real tragedies of real men and the dream that was fantasised about and yet rarely achieved.By using reality as a base for his novella, Steinbeck allows the reader to empathise with the harshness and fear that is represented by ranch life. Although near parts of the book seem as though the characters have been through unbelievable scenarios, we must conceive that to create the feeling of real human suffering, Steinbeck used a microcosm of all ranch workers . This is so we can see the full extent to which ranch life, the Dust Bowl and 1930s America, actually affected the masses. A principal(prenominal) aspect of this suffering is the loneliness which all of the characters, bar George and Lennie, experience.In M+M Steinbeck has a small, yet effective, cast of characters, all of whom embody suffering in one way or a nonher. The main characters are George and Lennie and Steinbeck uses them to express the longing for freedom. George is a victim of suffering in many ways. He suffers because he is bound to Lennie and must look after him. Although at points in the book, George expresses regret about having Lennie he go out not let him go for fear of being alone. George would rather look after Lennie than be on his own. Cause I want you to stay with me. George experiences the loss of jobs and therefore the loss of money through the Great Depression and also Lennies naivety, which often causes trouble for the pair, especially when coupled wit h Lennies strength. Reasons, for which, the pair was forced to run away from jobs in Weed. This, in turn, makes their lives harder as they struggle to stay financially stable and to find a shopping mall in which to live in relative comfort. George also suffers the loss of a dream. For a time, George has envisioned a house of his own in which he lives with Lennie.It has become a reassurance for the men, that everything will turn out right and that they should keep hope. It is the opposite of their suffering. Were gonna have a little house When George shoots Lennie all of this becomes false. There is no nightlong a sanctuary for the men because without Lennie the microcosm, their microcosm, of the American Dream cannot, and will not, come to fruition. This is where George experiences the mental anguish and suffering at losing both his best friend and his hopes for the future.Psychologically the suffering overwhelms anything that George has felt before and Steinbeck shows us the slightness of life and the unpredictability of the ranch. For Lennie, the suffering is that of a different kind. Due to his mental disabilities, he isnt affected by a fear of loneliness as the others are. To him, George will always be there. This does not mean that he feels no suffering throughout the story in fact he perhaps suffers the most without realising it. Lennie is groundless and scared when Crooks suggests that George might not come back.This is where Lennie suffers the most, he is victimised by Crooks and he doesnt know what to do. Crooks chooses Lennie to approach shot because he cannot do it to anyone else. In this there is a certain irony, as it is Lennies innocence and naivety which lead themselves to Crooks in bullying him. Spose he gets killed or hurt so he cant come back. Lennie shares the homogeneous ideals as George, especially that of the dream home they could have. In Lennies case, he is more preoccupied with tending the rabbits than what the benefits of n ot working could bring him.How I get to tend the rabbits. Lennie suffers as a child suffers this is because, mentally, he is a child, despite the fact that he is physically a grown man. We see evidence of this child-like suffering when he blames himself for what has happened to their jobs, when he hallucinates by the brush. You do bad things He suffers from grief when he kills his mouse and his pup by accident and he also suffers at the hands of Curley, although he fights back, he still feels scared and vulnerable, as a child would. George is the one who tells him what he should do.Get im Lennie.. I said get him. It is easy to require that George uses Lennie for his own ends but, as we see in the story, this is not true. In fact when it comes to the ultimate suffering, Lennies end, George makes it more bearable for Lennie and shoots him with mercy. Steinbeck is trying to show that although ranch life was full of suffering, there were cases where true friendships/relationships m ight occur. However, Steinbeck also uses Lennies death to mean that hardly anything survived life on the ranch, whether it were friendships or people themselves.Slim and Carlson do not have their own cases of suffering, instead they symbolise the average ranch workers life. They suffer from low pay, poor quality of life and loneliness. The hardships of the ranches are shown in Carlson especially, as he has no feelings for Candys dog or Candy, only that the dog is qualification his life worse than it already is. God awmighty, that dog stinks. Although Slim suffers from the same difficulties as Carlson he reacts in a different way. He is calm and considerate, embodying those who were kinder in the harsh life of the ranch.

Religious Ethic Essay Example for Free

Religious Ethic EssayDiscuss the view that that a spiritual ethic can erect an acceptable foot for medical morals.Medical moral philosophy concerns many beas of ethical debate. Including much(prenominal) controversialissues such as euthanasia, stillbirth and human cloning, medical ethics sparks lively debates.The issue of abortion is a very relevant and controversial issue. at that place are resistor and supporters from both a religious ethical background and a non-religious ethical background.Those who come from a Christian ethical background draw to have a similar argument, that of the sanctity of tone. Roman Catholics oppose abortion using the Christian ethical theory of immanent Law. Abortion would be going once muchst natural law as it interferes with Gods testament. Abortion is right in no circumstances, in other words it is intrinsic anyy evil, as it involves the murder of an innocent manners.Protestants do, in principle, oppose abortion on the ground th at murder is wrong, as give tongue to in the bibleThou shalt not kill (Exodus) and as abortion is in effect murder, abortion must therefore also be wrong. However, some more liberal protestants allow abortion in certain circumstances, such as before the nervous system has developed (before the foetus can feel) if the mothers life or health is threatened or if the pregnancy is from an exceptional office, such as the result of rape.There seems to be no reason however, as to why these two standpoints could not be from a non-religious ethic. The insight of life is not something that is exclusive to religion, and therefore the view that abortion is murder could stand with anyone who believes that the foetus is a person, and this need not be a religious standpoint. Equally the Liberal protestant view could again apply to anyone who believes that murder is wrong, in time as circumstances differ, the things to be considered also differ. This is a relativist situationist standpoint simp ly again does not have to be religious. In fact many non-religious people do tend to be situationists as they judge decisions on their consequences and not on the effect itself, as no action is considered intrinsically wrong, as it is not deemed by any higher being or book, as it is in religion.These arguments also apply in relation to euthanasia. Roman Catholics view murder as wrong and as euthanasia is essentially murder, it must also be wrong. It would also be considered as going against Natural Law as it interferes with Gods leave behind, just as abortion does. Protestants would claim that the bible condemns euthanasia as it is murder, yet come more liberal Protestants again claim that all factors should be considered in order to refer a decision relative to that persons individual situation.Many people would argue however that without a religious ethic there are no clear rules and boundaries. Deontological ethical theories, that are absolutist theories that apply in all situ ations, provide these boundaries as the answer will always be the same. Yet not all religious ethical theories are deontological, such as Fletchers Situation ethics, which is teleological. This means that religious ethics do not always provide a clear cut answer, just as non-religious ethics may not.Many religious fundamentalists would argue that atheists, for example, cannot have a similar appreciation of life as they do. Atheists do not believe in God, and some would argue that as they do not believe in anything, they cannot have the same appreciation of life. Yet it appears that without a belief in anything religious, life becomes even more precious. Without the promise of an afterlife, which is provided by Christianity, this current life becomes even more precious and amazing. As you only wank one shot at life from an atheist perspective, the feeling to preserve it as much as possible, along with do the same for others would seem to be even stronger. Without the excuse that th e person/foetus will go to Heaven, murder seems to be even more wrong, as it would take away the one life that that person has been offered.In conclusion I think that a religious ethic is by no means the only acceptable basis for medical ethics. Although some Christian ethics will provide a stable answer for every situation, an answer that will never change and therefore will have clear-cut boundaries, not every person in the world will ever be of the same religion, and therefore it cannot be universal.Therefore a non-religious ethic which everyone could agree on seems more acceptable, such as one that allows situations to be considered, because therefore a religious ethic could be used in certain circumstances if the people involved would like to do so, as that happens to be their own situation similarly if someone does not want to apply a religious ethical theory thusly they are not obliged to do so, because again this option would apply to their situation. Therefore situationist ethics that are not based on religion can be made universal, allowing religious ethics to be applied or not according to the wishes of the people involved and this seems to me to be the only acceptable basis for medical ethics, an ethic that will allow for everyones personal beliefs.

Treaty Of Versailles Essay Example for Free

agreement Of Versailles EssayIn 1919, then hot seat Woodrow Wilson of the United States came home from a conference in Paris with a treaty for the US Senate to ratify. It was the Treaty of Versailles which defined the conditions of surrender by the Germans to end World War I, and it proposed to establish the League of Nations. The senates study bloc, the Republicans, strongly opposed the treaty. Sen. heat content Cabot Lodge was then the leader of the majority. President Wilson and Sen. Lodge were extreme opposites on the issue of the League of Nations. While President Wilsons vision for America was to band with the other field powers in a post-war era, Sen. Lodge was for America to pursue its economic interests without the obligation to consult other segment nations of the League. Sen. William Borah (R, Idaho) believed that the League would only serve to further the imperialistic interests of the other big member nations like France and Britain. He argued that America has reached its status as a great nation without the restricting influence of its allies. His eloquence locomote his colleagues that no one had the heart to debate his position.Sen. Myers (D, Montana) had reservations about the terms of surrender by the Germans as provided in the Treaty. He cited the inaction of the allied powers to bring war crimes to trial so he was concerned that the Germany was not being given the treatment it deserved. The senator, nonetheless, voted for the ratification of the treaty with the Lodge reservations. The Lodge reservations were meant to ensure the League would keep an eye on the political and territorial sovereignty and independence of member nations while it is in existence and in the pillowcase of its dissolution.The treaty was never ratified by the US senate. The rejection caused the US what would have been a valuable rank and file to the League. Instead it has to contend with its isolationist position, an outsider in the League.BIBLIOGRAPHYHenn ing, Arthur Sears. Senate Rejects Treaty of Versailles. Los Angeles Times,March 20, 1920. MSN Encarta, http//encarta.msn.com/sidebar_761594078/senate_rejects_treaty_of_versailles.htmlStromberg, Joseph R. The Ghost of Henry Cabot Lodge.Anti-War.Com, 2002,http//www.johndclare.net/America2.historians.htmHenry Cabot Lodge Reservations with regard to the Treaty and the League of Nations.June 2001. http//www.etsu.edu/cas/history/docs/ledgereser.htm

Educating Rita by Willy Russell Essay Example for Free

Educating Rita by Willy Russell Es severaliseRita, straight-from-the-shoulder and their relationship change through by the childs play. Ritas reading and confidence both grow as the score progresses. point-blanks attitude towards life declines dramatically en route for the middle of the play that on that point is hint of improvement at the end. Their relationship undergoes homoy changes during the play. They grow apart, slowly and at long last reach a point where their separation is ofttimes needed and inevitable, although their feelings towards each other are of ticker once again.At the beginning of the play Rita is a stereotypical working class girl, with little education and a lot of purpose. She uses a lot of slang and colloquial language, stupid bleedin handle and off me cake, which shows her insufficiency of education and her class.Rita appears ro be a confident girl, yet she uses humour to cover up her nerves, thats what I do. Y go when Im nervous. Rita i s also a lively, talkative person and sincerely blunt and forthright. She shows this when she takes the pencil from andiron and scribbles out the letter S.Rita has a particularly determined character. At the start of the play she knows that she takes an improved life, with choices and she knows an education pull up stakes give her that. So she is making sure she is going to generate it, even at the cost of her marriage. When Rita leaves Denny she ease wants to learn and discuss her Macbeth essay immediately.At the beginning of Act 2 Scene 2 Rita is seen oiling rudes door. This shows her determination and that she follows through her word, does what she says she willing.Russell uses stage directions to show Ritas energy, the door bursts open and Rita flies in. The words flies and burst demand bubbly, lively movements and therefore her energetic character.At the start of this play Frank is a stereotypical upper-middle-class man. He is apathetic sarcastic and relatively indep endent. Frank uses common turn out English and Received Pronunciation, showing his gamey class and trustworthyeducation. He asks pardon? instead of what? and explains that the Open University is supposed to embrace a much comprehensive studentship.Frank is non dependant on any maven, but he drinks a lot and I think that he relies on alcohol a great spot. Therefore I would non say he is totally independent.Frank is very sarcastic and quick witted. He uses his sarcasm as a defence mechanism, or to make a point. He doesnt use it nastily or to hurt anyone. I or sotimes get an urge to throw something through ita student usually. This shows him using sarcasm for humour but it also shows his disinterested, slothful attitude to life. Frank is bored of his life but, unlike Rita, he sacknot be daunted to change it. He finds himself dull and tells Rita that she is the first breath of air thats been in this room for years. He does not want Rita as a student as he sees her as a lot of work, this shows his lazy attitude. However, the audience could also see this as a selfless and considerate moment. He does not want to take Rita on as a student as he does not think he is capable of teaching her.Frank is extremely clever and refers to broad(prenominal) culture, such as T.S Elliot and Yeats, showing his high education and under live oning.At the start of the play Frank is bored, funny, sarcastic, clever and shrewd.Frank and Rita get to know each other sanitary and are very close, at the beginning of the play. They flirt and compliment each other, he doesnt half get on my tits/Frank Good. Youll gain to show me some evidence/Rita Y dismal sod. And remediate now theres a thousand things Id rather do than teach, most of them with you my dear.They trust one other and show this through discussion of their personal issues, I live with a girl. Ex-student. Shes very caring, very tolerant, admires me enormously and spends a great deal of time putting her head in the o ven. They then go on to discuss Julia and Franks relationship. Their ability to talk freely to each other shows that they are at ease in eachothers company, relaxed and confident around one another.Nevertheless, their relationship is not al bureaus easy. It is hampered by their different frames of reference. At one point Frank thinks Rita is joking astir(predicate) T.S Elliot the poet, when in fact she is referring to Elliot Ness, y know, the famous sugar copper who caught Al Capone. At another point Rita is calling Frank a Flora man from the advert for the butter flora. Frank assumes she means flora as in flowers.However, Frank and Rita have a mutual brain of each other, which helps them work through and get beyond their misunderstandings. Their differences intrigue and fascinate one another. This helps keep their relationship alive and fresh.In the middle of the play we see dramatic changes in Rita. Right at the beginning of Act 2 Russell indicates a change by Rita entering wea ring modernistic second hand clothes.Rita is at a very difficult point in her change. She has come so far and cannot go back to where she used to be, but she is finding it difficult to carry on, she is half way and stuck in between two worlds. Rita chooses to persevere.Rita has much much confidence and is using humour to disguise stinker less. She is more educated and has been influenced by lots of people over the summertime.Her confidence shows when she tells Frank about summer school. She explains how she asked a question even though everyone was looking at her and two thousand people had seen me stand up. She then goes on to say, after that I was askin questions all week. Before summer school Rita wouldnt have dared do something like that.As well as her confidence improving she is now using more Standard English, although still using colloquial language.Summer has had some less positive effects on Rita, too. She has been very influenced by Trish and although she has now got a better understanding of literature she still does not have her give views. She has merely swapped Franks opinions for Trishs opinions.Frank comes back from holiday even more fed-up with life than before. Rita asks him what France was like, marvelling at the opportunity to go abroad. Frank gives an uninterested answer of well it was rather hot. He is very dismissive, taking for granted the critical point of going abroad and his answer is slightly hostile and cold.He seems to be more apathetic and very low, not recognising that he has got so much going for him. it is indeed because I have got so much going for me that I do itI need the drink to help me step delicately through life. This stimulant shows that he is still using sarcasm, it shows his sad view on his life and he tells us that he needfully drink. This informs us that he has become very reliant on drink. He is worse than he was before, turning up to lectures drunk and not taking anything seriously. He does not even bo ther to hide the drink anymore. He carries it, in his briefcase, to lectures. The briefcase symbolises work, so to carry alcohol in it shows just how little he cares.Frank now chooses to ignore his education Rubyfruit Jungle is excellent. He is reverting to how Rita was. Whereas, Rita now has a view, shows her understanding and expresses it formally. They have echoed each other.Franks language has also changed. He is reiterating phrases from Rita, wholly off me cake, and he has picked up some of her slang. He is still sarcastic, but sometimes in a hostile, jeering way, like when he shouts names at Rita Charlotte? Or Jane? Or Emily?At the mid-point in the play Frank is hopeless, he challenges Rita saying and well all live happily ever after? Saying this squashes dreams, is sarcastic and apathetic and takes a completely pessimistic outlook on life,his decline is continuous.Their relationship dwindles when they meet again after summer. The changes in Rita have a big role to play in t he downward spiral of their relationship.Rita is becoming more independent, She needs Frank less, he begrudges her this and it causes tension. Dont y like me now that the little girls grown up, now that y can no longer bounce me on daddys knee an watch me stare back in colossal eyed wonder at everything he has to say?They understand each other less and know little about each others lives. It struck me there was a time you told me everything, Frank is wistful and shows a sense of longing. He feels Rita slipping away, I cant bear you anymore, he tells her, you dont have to put in a visit out of sentimentality. They no longer have a close relationship and Frank misses and feels bitter about that.They become increasingly resentful towards each other. Frank start to get jealous and resentful of Trish, this feeling fuels further conflict. Will you kindly tell Trish that I am not good-looking a tutorial to a Dalek. This remark shows coldness in their relationship, the warmth, flirting a nd friendly banter has gone.At the end of the play Rita has more choices than before, she is educated, confident and able to think for herself.Rita is undecided what the next step in her life should be, but she now has a choice and this is what she set out for to be able to choose. I might go to France. I might go to my mothers. I might even have a baby. I dunno. Ill make a decision, Ill choose. I dunno.She is educated now and has passed her exam. Arguably more important is that she is no wise. She can think for herself, think logically and develop her own opinions. You woulda loved it if Id indite Frank knows all the answers across me paper, wouldnt y? However, Rita did not and this showsher education and thinking skills.She uses Standard English more now, such as scholarly neckline. Again showing her education.Rita is no longer hiding behind humour, but she is genuinely confident and still funny.Probably the biggest change in Rita from beginning to end is that she now understands Franks views and realises he was and is on her side. She places a Christmas card with the others already there. The card is a token of friendship and signifies her realisation that what she had was not all that valuable. Her realisation shows how she has matured, changed her way of thinking and now feels more kindly for Frank.Frank is now modify and hints that he will make a change in his life. There is now some optimism. He is trying to think well of his move to Australia, things are just beginning there this implies he will take this as an opportunity to start fresh, itd be good for us to leave a place thats just finishing for one thats just beginning.Frank harmonizes the changes in Rita and shows his thoughtful side when he gives her the dress.He also has a realistic moment and says, I was rather pissed when I bought it. He is not pretending to be a reformed character and he is reminding the audience of his intoxication and old habits.Frank is now using Standard English again , metaphorically. And as it was metaphorically the sentence was reduced from the sack to two years in Australia.He is still humorous, Forsters lager they call it, and is sarcasm is still there, but it is no longer hostile.Although Frank is in a worse position than at the start of the play there is hint of improvement and a better life.Ritas response to Trishs suicide and Franks realisation of the need to change has resulted in a greater mutual understanding and a friendlier relationship. I knew how much it had come to mean to you. Frank did not like Rita in the middle of the play but understands why she was like that.They both accept the changes in each other. Rita now appreciates all the help Frank gave her, I came to tell you youre a good teacher. Frank realises her learnt a lot from Rita, too, all Ive ever done is taken from you. Ive never given anything/Frank thats not true. YouveThey understand that they have got to go their separate ways now, and move their lives on, but they part on good terms.Rita begins as a stereotypical working-class girl, with a forgetful education, who hid behind humour. She goes through a series of changes and ends the play as a confident, wise, educated young lady, ready to make her own choices and get on with her life.Frank begin as a upper-middle-class man, he was very sarcastic, had a poor attitude towards life and relied on drink. As the book progressed he developed a serious drinking problem, became more and more apathetic and finally reached a point where he was on the verge of be sack. He eventually starts to get things into perspective and hints at a brighter future. The relationship between Rita and Frank began well, they complimented and sure one another. They drifted apart and argued in the middle, but reconciled their relationship and parted on good terms.I think the main change in Rita was that she started with no choices, she had a hunger for more and great determination, which resulted in her gaining the abili ty to choose, and to choose wisely. I think this change in Rita was conveyed very well because as the story progresses we saw her make many decisions along the way. We saw how the choices she had to make got biggerand bigger and how her ability to deal with the choices got better and better. The book finished with her thinking about the biggest choice whether to have a baby or not.I think Franks character was portrayed well via his language and through his drinking habits.I really enjoyed the book and thought Russell kept me interested by adding new details along the way, we learnt more about the characters private lives as the story continued and this was an added interest. I think that the book had a good ending, as it was realistic. It showed how what they had done throughout the book and what choices they had made affected their position at the end of the book. This emphasised the authorship of choice again.

A marketing plan for a small gym

A merchandiseing plan for a sm both secondary schoolnasiumI pull up stakes be opening a small occupancy. It result be a lyceumnasium called increase Yourself. It is a private line of credit, this seemed fit because it is a forward-looking line of reasoning and incase it fails, I depart constitute limited liabilities. The Goal of any melodic phrase would self-explanatoryly be to decl be a gather, exactly to enjoy yourself whilst doing so is important.The goal of enjoying is going to happen automatically because I acknowledge fittingness tuition and being suitable to serve others master their fitness goals feeds it all worth the while. To first low the business and start reservation quick meshing, debts argon required to be repaid, bank overdrafts allow be paid as soon as possible to jump start the profit making process. The gym hit-keyers frightful servicings and harvest-homes including, clothing, supplements, and protection gear and of short let ter fitness breeding.The gym go away sop up 6 employees including 2 women and 4 men. The women will be mostly concerned with packing and fitness bringing up and the men focus much(prenominal) on the important gym direction, boxing, and excessively rehabilitation done by myself. All employees are able to answer any questions that members power hold back, give tips on how to do exercises, and blush offer nutritional plans to those of whom are looking to improve their diets.The gym is located in Ryde because in that location are no other gyms in the area and it is a heights traffic area. in that location is in any case a pool near and sporting clubs in Ryde making it an advantage because sizable deal would indigence to stay in shape and have nice bodies to show off. overly the fact that at that place are no competitors nearby makes it less of a hassle to have to constantly come on up with competitors. The gym is open 7 days a week, from 8 am to 8pm on Monday to F riday and 8 am to 6pm on Saturday and Sunday. increase yourself gives indemnity offers whether its free boxing and fitness reading classes, or discounts for multiple members entering at once, discounts for nation who signify others and of rail line for loyal long term members.This business is all about, overcoming objectives using various strategies, achieving goals, helping people with their fitness goals, and enjoying a job at a gym. Because the gym is in the establishment stage it require to build a reputation, and to do this we are giving special trial offers and also advertising via commercials and radio set broadcasts, etc.Business Description and OwnershipIt will be a small business, its called Maximize Yourself, it will be a Private Company because it is a new business and if it fails it will limited liabilities. The goals of the business will be to make a profit and to do this it will need to build a reputation, starting with ads equivalent commercials showing free trial offers and deducted prices on equipment in the opening calendar month to perplex some customers. It will be located in Ryde because there arent many gyms there and its a high traffic area. I will be the owner and start off with 6 employees that have own(prenominal) formulation experience to help customers with training and they will delay all equipment is in place and help with questions that members might have. Employees will rotate between jobs and I will manage financial statements standardised capital ply in and out of the business. The purpose of the business is to help people with physiologic goals whether its building or losing weight and in doing this make profit. I will need to manage my funds for the equipment I will be buying with a loan and then re acquit them when I dirty dog.Purpose of planPreventing chastening and guiding a business to achieve its goals is the chief(prenominal)(prenominal) purpose of a business plan. By fit tar selects for the busi ness a giving a design it enables it to evaluate its progress against identified reference points.In order to have a clear direction with the business and a path for the future a well written business plan mustiness be make upd. It can show how the business could perform in the future and the priorities that are set for the business.The goals of Maximize yourself includeMaking a profit ( pecuniary goal, minuscule term/long term)Satisfaction in work self achievement (Personal goal)Long term shelter Financially (Financial goal, long term)Sponsorship by supplement/ body fitness companies (Social goal)Successful business (Personal goal/Financial goal, long term)Increasing commercialise luck (Financial goal)Help people achieve their physical goals (Personal goal/ hearty goal)According to the text obligate a business plan outlinesA description of the business (Name, address, organisation and trouble)The businesss goalsA market analysis Customer needs and size of the marketThe g oods and/or overhauls the business providesThe effort in which the business operatesMarketing/production/financial/employment relation strategies.Situation AnalysisThis is to make an analysis of the ar point of the business at the present timeSWOT analysisStrengthsGreat Locations put up new equipmentNo bad perspectives of the business because its newBuildable reputation based on inspection and repair full(a) managerSkilled and qualified Workers bang-up use of technology4 rooms (gym room, fitness training room, boxing room, rehabilitation room)Great reputation (over 100 members)New and updated equipmentLarge rooms for easy transition between equipment and roomsWeaknessesLow amount of staff and therefore longer shiftsStill an expanding financial positionHigh be required for quick gainNo reputationOpportunitiesExpanding to new locationsA maturation market means more people will participateCan attract more people due to it being a multigendered gymThreatsIncreased rent costsPoss ible changes in governmental regulations.Competitors (Runyaway gym)Competitor AnalysisRunyaway gymStrengthsLow pricesMany workersA lot of equipmentGreat reputationGood financeTrained employeesQualified and experienced managers and workersWeaknessesDue to it being popular it has high membership costsIts large reputation means that the secondary school could be filled with members at certain timesOpportunities oftentimes easy chance of expanding to new locationsLarge profit allows it to Buy out competitorsThreatsCompetitors ( fitness First)A lot of gyms are starting upLoss of members due to high costsMarket Analysisprovides enough info to convince a lender or investor that the business has enough existing or potential customers to achieve a certain amount of sales even though theres competitorsTar need Market and market searchThe reason maximize yourself is located in Ride is because there arent any gyms in that area, but there is sporting teams and swimming pools which will influ ence people to want to workout out, lose weight and look at fit, to look and feel better and what better way then joining the gym and pursuing their goals . The businesses main focus is Helping people achieve their physical goals with prices that wont burn a hole by their income. A place to socialise and possibly meet future husbands/wives and also to share tips and make new friends. withal teenagers will be a major topic, due to the fact that there is suddenly a revolution of mostly teenage boys wanting to get into shape a build muscles to show off to the girl in summer.- climb ond people, to keep their fitness levels up and maintain their dietary needs.-Lastly, mothers, having to lose those stubborn some pounds to achieve the body they had before getting pregnantMarket SegmentationThe division of the total market into small segments based on the similar characteristics of a customer group.This is a prediction of how many members the gym will have in the first 2 months, and the ir age range.AGEAMOUNT OF MEMBERS10-15516-181519-264426-351936+17This is a prediction of what areas of the gym they will be doingAge personifybuilding boxingBody FitnessCardio/weight loss room10-15140016-18942019-2624102826-354221136+15110Objectives and strategiesObjectives are proper(postnominal) goals. They need to be S.M.A.R.T which means they need to be Specific, Measurable, Achievable, Realistic and Timed.Key business functionsOperationsThe physical production of a good or the provision of a service. Since my business is a gym it is service based. This can be both an advantage and a disadvantage.Its an advantage because-There isnt that extra hassle of having enough argument-Making sure its not over stocked-Finding the latest new products to sell to collecting to consumers needs and cope with other businesses-Having to constantly innovate into the business later on in the business life cycle.This is a disadvantage because-If what your providing isnt selling then you could of all time innovate new products into your business, but when its service based there is no sufferup, therefore it means that your service must be so good that it will appeal to others and keep consumers interested-It costs a lot more to replace equipment used for services as hostile to just replacing a product-The fact that you cant actually advertise how good your service is as opposed to saying how good a product is in an advertisement.Also having a good description of the good or service, including-Technology used-Materials and equipment required-Supplies usedTesting and evaluation expensesThe service the business will provide includes-From open till close, 7 days a week, at all hours, there will be ain trainers available throughout the gym answering any questions members might have and also helping out people with their workouts, and giving tips on how to maximize their time in the gym to get the best possible results and help them to achieve their goals fast.-Personal traine rs that will constantly give feedback to members and supporting them as they strive to achieve their goals.-A range of knowledge ranging from bodybuilding and body fitness to fat intense and rehabilitation, also kickboxing will be taught by a former champion.The businesses service will be amazing because all employees will have experiences of at least one of these categories and will be able to share experiences and accomplishments and help members do the same.Objectives for the gym include reducing cost of merchandise standardized supplements, and gym gear, also demoraliseing membership costs or giving free offers, a strategy to accomplish thisis to lower the prices but be aware of competitors prices so the business has a disturbing chance, its at a bonnie price, and its thus far making profit. Another objective will be to improve quality of the service and the products sold, strategies conduct researching about the new and latest product but for the sake of them being bene ficial as opposed to them costing more then requiring members to have a bun in the oven more for products, also introducing new employees or exercise categories like yoga to attract a variety of consumers.MarketingThis involves finding out what consumers need and want and linking these to the businesses product/service. These whitethorn result in a new promotional campaign.Appealing to consumers needs and wants is one of the very intimidate tasks of the establishment stage, because it requires finding out what the consumers want and being able to provide that with your business.In terms of a gym, consumers want to be able to achieve their physical goals without getting ripped off, they want to be able to be able to get their moneys worth, be in a comfortable, friendly and inviting environment that would make them want to move using the gym without the hassle of being in a crammed room that contains weights, bikes, boxing bags and boxing rings, and be able to navigate throughout t he gym with ease.In words this is easy, but being able to be a competitor on the market and show consumers just how good the gym is, will be a challenging task.An objective of the business will be to increase the number of members of the gym by 5 percent in the first year. Strategies to achieve this objective will include trial offers and deducted prices, also special offers that include discounts on equipment and classes to get new members and allow them to experience the gym and potentially keep them as members and possibly have them refer other people to the gym.The main strategy is to find what the consumers want and being able to provide it, also giving people a reason to joining your gym as opposed to going to another gm which will be a competitor. To do this the gym will be for both male and female and for all ages. Other objectives include increased market share which also allows the business to have a chance against competitors and last of course increased profits by 10 % i n 12 months.Strategies to achieve this include introducing new products that appeal to consumer demand like the latest supplements or the newest workout machine this will potentially get more members and also lucubrate current members membership.Marketing strategies must be consistent, the following must be taken into consideration-Position crafty consumers perspective on your product/service and being apply to use this info to improve your business-Price Set prices, how it was determined and how it is compared to competitors.-Place Available distribution methods must be assessedAccounting and financeProvides the financial information needed for sound and viable decision-making.All small businesses must have the following to function right and also to keep track of money.Financial requirements are needed new businesses must have a clear idea of the amount of funds they will need. This could come from debt financing or the original owners equity, retentiveness track of the busin esses budget and cash flow is crucial because it lets the owner know what areas are making profit and which areas are slowing the increase in profit.To keep track of these, businesses use a range of tools such(prenominal) as financial forecasting which tells the owner whether or not they can afford to produce the product or provide the service, this helps with a gym because it helps to show which products are selling, and whether or not the quality of their service is good based on the amount of members that they have or the amount of members the have ended their membership.Also theres financial records, this is good for small businesses so they can keep track of their finances, they will need to have, revenue enhancement statements (Income, profit and loss of the gym), cash flow statements (the money coming into and going out of the gym), balance sheets and budgets.Also theres breakeven A planning tool that can be used to forecast how much of the product must be produced, or the s ervice must be provided to cover costs of product and cost of compensable employees to cover costs and make a profit.Lastly, financial controls are needed, which is having controls in place to ensure the business stays on track. These controls allow corrective action to be taken and without controls, the businesses ability to succeed start to be questioned.Objectives include reducing debts, that being said reducing the bank overdraft for all the equipment and land that was bought from $35000 to $25000 after 6 months, strategies for this to be done include getting more members to make profit and to do this, the gym will need to be advertised and show special offers to get consumers attention. Another objective includes increases profits by 10 % in the next 12 months by advertising more to make more money, also by continuing to sell products and providing services.Employment RelationsDue to such easy rile to technology and raw materials, a businesses staff has become a valuable asse t. The gym has an excellent range of staff hand picked by the owner due to their experience and the fact that they did a in-person training course, or freed a course for the area of the gym they are working in.A challenge for the owner is keeping the employees interested in the job, this can be bother an easy or big(a) task depending on whether or not they like the job to start with.Objectives include increasing the pay of the employees. Even though the business is still starting out, a rise in pay should still occur because there wont be much members at first and itll make it easy for the employees to get bored of their jobs. Also rewards and bonuses will be given to employees who deserve it. 10% increase in employees pay in 12 months. A strategy to achieve this will be to possibly cut back the owners pay for a while or by advertising more to sell more products and get more members to make more money to be able to pay the employees.The numbers of staff, and the skills they cont ain have a large impact on strategic goals, the employment relations of the gym has objectives such as Ensuring that the employees understand what their job is and whats expected, ensuring a healthy and safe environment, measuring and evaluating their perfomances. Strategies to achieve them include buying reinvigorated new equipment and products, training the employees for a some weeks, keeping track of employee achievements.Job DescriptionMust have a resume showing all recent achievements. Most have completed a personal training course or have certificates in the area they wish to work in. Also at least 3 years experience of the job. Also a medical check is needed to ensure that there is no injuries that will affect the employee on the job.Staffing requirementsRostering is the process of allocating special(a) staff to complete particular duties.Employees Steph Greensburg Personal trainer (Completed personal fitness course) Penelope Chaaya Personal Trainer, boxer (Body Fitness course) Tim Stevens Personal Trainer, muscleman ( Personal training course, 5 yearsexperience) Alex Dagher Personal Trainer, Boxing (3 Year personal training course)-Simon Rassy motive boxing champion ( distributor point in personal training) Charles Chaaya (Boss) Personal Trainer, Physiotherapist, Rehabilitation doctor (degree in personal training, 4 year course of physiotherapist, 3 year course on body fitness)ROSTER Example 1 hour breakDay(8am-2pm)Area(3pm-8pm) 6pm on Saturday and sundayAreaMondayCharles ChaayaStephPenelope lycee roomBoxing RoomRehabilitation roomCharles ChaayaStephPenelope gymnasium roomBoxing/cardioFitness trainingTuesdayAlexTimSimonCardio/fitnessmiddle school roomBoxingAlexTimSimonCardio/fitnessGym roomBoxingWednesdayStephAlexCharlesCardio/fitnessGym roomRehabilitationStephAlexCharlesCardio/fitnessBoxingGym roomThursdayStephTimPenelopeCardio/fitnessGym roomBoxingStephTimPenelopeCardio/fitnessGym roomBoxingFridayCharlesSimonAlexRehabilitationBoxingGym roomCha rlesSimonAlexGym roomCardio/fitnessFitness trainingSaturdayStephPenelopeTimCardio/fitnessBoxingGym roomStephPenelopeTimCardio/fitnessBoxingGym roomSundayCharlesSimonAlexRehabilitationBoxingGym roomCharlesSimonAlexRehabilitationBoxingGym roomPrice / PromotionThe pricing of Maximize yourself will be based on whether it is an affordable amount, and whether or not it beat competitor pricing. There will be promotions of tackyer trial offers to let people try out the gym and see whether they like it or not. There will be free trials for boxing classes and body fitness classes to also attract a wide range of consumers. Also bonuses included free boxing or body fitness lessons with 3+ month memberships, this will also be to gain members. Apart from profit being a main goal, it is important to have an environment where people dont feel trapped in a maze and can move around freely, and these offers will allow the consumers o discover just how good the gym is. There must be a distinguish betw een maximize yourself and other gyms, that being, and amazing service and of course amazing prices.Ways of Promoting the gym include A commercial-Social networking sites-Radio-Door to door sales informing residents of the cheap offers-Discounts for referrals-bonuses for long term membersMembership FeesSingle visits $5.00 per person1 week pass $20.001 month membership $55.003 months membership $140.006 months membership $240.0012 months membership $400.00OR free boxing/Body fitness classes membership cost+$15.00Classes will be posted on a timetable hung up in the gymBoxing1 Class $81 Month $55Body Fitness1 Class $51 Month $35Supplement PricesMUSCLE stool Protein bucket 1kg $30, 2kg $50, 4kg $80Creatine Powder $30Fat burner supplement $40Bulk construct supplements $60+ depending on product.ProductsBodybuilder and 100% Natural shirts $15 eachTraining Singlets $10 (Different Colours)Gloves for weights $20 (different colours)Belt for weights $40 (different colours)ProductDue to Maximiz e yourself being a new gym it is obvious that it will have new top notch products, including trademark brands which are easily bought due to a friend of the owners being a seller of them giving him discounted prices. Due to the spacious layout of the gym the equipment will be spread accordingly allowing free movement without bunching into equipment and interrupting others during their workouts.Obvious products will be sold such as supplements, shirt, singlets, gloves and belts. The products of course vary in size to suit different sized customers and the maximize yourself logo will be on the lower back of the shirts/singlets and imprinted on the belts and gloves.PlaceHow and where the product is distributed. Maximize Yourself did not create the supplements they are going to sell. Although everything else is owned by the business and they are all made by a retailer then send to the business when stock is ordered. Only Maximize yourself will be able to sell the equipment due to it bei ng exclusive distribution.Description of the product/serviceEven though Maximize Yourself is service based it sells many great products. Services include the following The gym area, this is where all the main equipment is, this room is mostly used for bodybuilding and contain all the weights and machines that assist with bodybuilding, there will always be a personal trainer in there helping people with their weight training and giving out advice/ answering questions. Also the other trained staff who run boxing classes and fitness training class simultaneously are expertly trained and will give you your moneys worth. Whether thats to learn how to keep back yourself, lose weight or get fitter, theyll supply the help.Equipment inside the gymBench press x 2 $500Power racks $800Rubber floors- $1000 per square metreRubber mats x 8 -$100Cable equipment (For all muscles)45 degree leg press $40045 degree back extension $200Dip / pull up assist machine $200 care for balls x 6 $120Set o f Dumbbells- $1500Fitness step x 4 $360Barbell set (10kg 70kg) $2500 smith Machine x 2 $3000Rowing machines x 3 $2000Treadmills x 3 $4000Exercise bikes x 12 $5000Boxing bags x 5 $600Boxing ring $3000Helmets x 20 $800Boxing gloves x 20 pairs $600Personal Trainers Steph Greensburg Personal trainer (Completed personal fitness course) Penelope Cruz Personal Trainer, boxer (Body Fitness course) Tim Stevens Personal Trainer, bodybuilder ( Personal training course, 5 yearsexperience) Alex Dagher Personal Trainer, Boxing (3 Year personal training course)-Simon Rassy Former boxing champion (degree in personal training) Charles Chaaya (Boss) Personal Trainer, Physiotherapist, Rehabilitation doctor (degree in personal training, 4 year course of physiotherapist, 3 year course on body fitness)ClassesBoxingSee instructors for detailsFitness trainingSee instructors for detailsBoxing ClassLearn how to fight and defend yourself with our top notch boxing instructors.Fitness trainingInten sive cardio, bodyweight training like pushups, dips, squats, lunges, type AB circuits.Opening hoursMonday Friday 8am 8pmSaturday Sunday 8am 6pmFront CounterDrinksSingletsShirtsSupplementsGlovesBeltBoxing glovesWrist padsMaximize yourself offers great discounts likeFree trialsDiscounts for loyal membersMore people=less you payFinancial ForecastsBalance SheetMaximize Yourself Pty LtdCurrent assetsCash $10000Accounts Receivable $20000Inventory $30000 resume $60000Non-Current assetsEquipment $150,000Land $250,000Building/Property $100,000TOTAL $500 000Other Current AssetsGood Will $100,000TOTAL assets $660 000Current LiabilitiesOverdraft $80 000Accounts Payable $30 000TOTAL $110 000Non Current LiabilitiesMortgage $600,000TOTAL $600 000Owners EquityShareholders funds $167,000Capital $80,000Retained lucre $40,000Total Liabilities + Equity$997 000Liquidity = Current Assets .Current Liabilities=$60000 = 0.55$110,000Cash unravel StatementCash flow from operating activitiesReceipts from customersPayments to Suppliers and EmployeesNet cash provided by operating activities$120000($110 000)$10 000Cash Flow from investing ActivitiesPayment for Property, plant and equipmentNet cash provided by investing activities($50000)($50000)Cash Flow from pay ActivitiesRepayment of borrowingNet cash provided by financing activitiesNet increase (decrease) in cash heldCash at beginning of year$40000$40000($5000)$(20000)Cash at end of year($25000)Critically redirect examination the plan and processIn all honesty, I actually enjoyed doing the appointment, sure it was EXTREMELY long but it involves me being creative and actually doing an assignment about a topic I like for once. I must admit, if it wasnt for my plan and help from the business teachers I wouldve had no clue what I was doing.Now that I think of it, I regret not setting out my plan correctly, I left to much of the report if not ALL of it for the last due date, this left me with a mess load of work, rundown the fact tha t I didnt manage my time and ended up having to do more than half the assignment in the last two days.I regret not asking as many questions in class. It was startling having a different teach teaching the subject after having Mrs Jones for so long but I eventually adjusted. I was disappointed in my slow progression and poor time management skills, and having assignments for other subjects just made it all the more less motivating in proceeding to complete this assignment.One of my worst flaws is my short attention span, something as little as seeing an item on my desk would cause me to stop and daydream, also knowing that I was one click away from face book and msn. On top of all these distraction is my MAJOR distraction My Xbox 360, my mentality was always, play now, do business later, Im so good at this game, I cant just stop playing now im owning is what I always said to myself, even whilst making progress I thought about getting off the computer and going to play.Another factor was friends, theres always someone to have a discussion with, and of course anything to get out of doing work right?Overall I believed I achieved what I planned to and was well-chosen due to the relief of completing such a detailed assignment. I believe a few more lessons dedicated to actually explaining the assignment mightve motivated me to have completed some work sooner. Although Im g