Pho 24 – Vietnamese Franchise System

MODULE 1 1. Brief autobiography of the chosen company. 2. The companys rush statement thrill, Vision, Major Goals, impression Values. 3. more or less preliminary evaluation of the chief executive officers leadership capabilities in equation with key characteristics of good strategic leaders. Question 1. Brief annals of the chosen company. 1. Introduction PHO24 used to be a Vietnamese domed stadium eating house chain belonging to Nam An mathematical group, the biggest F&B Corporation in the country.Apart from PHO24, Nam An sort out has owned and operated many other different F&B brands including An Vien Restaurant, truisms Nam An Restaurant, ThanhNien Restaurant, An Restaurant, Goody methamphetamine Cream, Goody Plus Ice Cream, Ibox Cafe, etc. The initiative PHO24 outlet was up to(p)ed in June 2003 on Nguyen Thiep Street, foe to the prime landmark Saigon Sheraton Hotel. By June 2010, PHO24 has opened 77 outlets in Ho khi Minh City, Ha Noi, Da Nang, Vung Tau, NhaTran g, Binh Duong, Jakarta (Indonesia), Manila (Philippines), Seoul (Korea), Phnom Penh (Cambodia), Sydney (Australia) and Hong Kong.PHO24 plans to open more submits in all major cities of Vietnam as well as in overseas markets, where there ar extensive Asian populations. The founders call back that PHO24s duty concept is unique but easy to manifold due to its small space requirement, low investment, standardized operational procedures, and more or less importantly, the top quality of the victuals. Now, PHO24 noggin restaurant chain belongs to VTI, owner of Highlands Coffee, touchy Rock Cafe, Emporio Armani, Swarovski, Aldo, La Vie En Rose, Debenhams, Coorslight, Orangina 2.Brand name PHO has been the most notable dish of Vietnam but it was wholly known as street intellectual nourishment for many decades. Therefore, the founders of PHO24 saw this is an excellent opportunity to create a pertly business concept that meets the high standards but sleek over preserving the tra ditional value. later on nearly two years of market research especially the clients taste PHO24 has invented a unique feel for PHOs gillyflower derived from 24 top-quality ingredients and spices. The occur24ismeaningfulforPho24 * Pho24 locationsopen24hours. Pho24 alsousesatotalof24ingredientsandspicesinitsphobroth * Diligentlystewedfor24hoursbeforeitisserved. * The24ingredientsplusthethoroughpreparationprocessensuresthatthephobrothat Pho24hasarichandsumptuousflavor,accordingtothecompany. * Thebrothrecipeisthe selfsame(prenominal)inallPho24locations,asisexpectedforanyfood privilege. SowhereverPho24takesitsphodishes,youshouldgetthesamerichflavorandtasteofitspho. Thisiskeytoasuccessful libertyanditswhythephoexperienceofferedbyPho24isfastpickingupinworldwide normality.PHO24 has been consecutively the winner of The Guide Awards voted by readers of Vietnam Economics Times, ThoiBaoKinhTe Viet Nam and Tu cutting edge Tieu Dung magazine during 6 years from 2004 to 2009. In 2008 Pho24 was voted as an world-wide Franchiser of the Year, accepted by FLA Singapore. In 2010, PHO24 is one of the top 10 Ho Chi Minh City One Hundred Excitements which voted by travelers. 3. The Milestone of The social club 2012 target to reach 200 outlets total 2010 target began to open shops in China and Japan. 12/2009Franchise stores open at No. southwest Korea and Hong Kong, bringing its total stores to 73rd (more than 57 stores in the city. HCMC),with16 stores in foreign countries (Indonesia, Cambodia, Korea, Philippines, and Hong Kong). 8 / 2009 New privilege agreements in Hong Kong and Macau. Will open its get-go store in Hong Kong and Macau in October 10/2009 3 / 2009 Total weigh of noodle shops in Vietnam and 24 foreign countries has reached number 70 after half-dozen years in operation 9 / 2006 Pho 24 and VinaCapital the leading fiscal companies in Vietnam officially signed a cooperation and investment. / 2005Open the prototypic certification in foreign countries (J akarta, Indonesia). We have 6 noodle shop in Jakarta on 24 November 2008. 1 / 2005Open the first franchise store in Ho Chi Minh district, followed by a a couple of(prenominal) other shops in the major cities of Vietnam like Da Nang, NhaTrang,Vung Tau, BinhDuong 12/2004Opens first store in Hanoi, the capital ofVietnam and also the capital of pho 6 / 2003Opens first store at No. 5 Nguyen cards, district 1, Ho Chi Minh City. Shop quickly became popular destinations for tourists and residents. Question 2.The companys mission statement Mission, Vision, Major Goals, Core Values. Pho24s Vision To be the number one Vietnamese Pho and noodle Brand in the world. Pho24s Mission To be the Global Category Developer for Chain Pho with the Objective of being the first mover in each market we enter. Pho24s major goals strain PHO24 become the number one and the most famous Vietnamese Pho and Noodle Brand in the world. Pho24s core values Always shuffle customers come to PHO24 with great expec tations and to leave with full satisfaction. Business Philosophy Everything we do is based on quality, customer service and integrity. We believe that repeat customers are the lifeblood of our business. We also trust that new customers are valuable energy for our business development. Therefore, we invite our guests to come to any PHO24 outlets with great expectations and to leave with full satisfaction. We besides select franchisees that can share and convey our high standards to our customers Question 3. Some preliminary evaluation of the CEOs leadership capabilities in comparison with key characteristics of good strategic leaders. Ly Quy Trung was born in 1966 in SaiGon.He founded Nam An Group. accessory Pho24 noodle soup chain is the largest chain restaurant in Vietnam. Nam An Group also acts as general distributor for foreign food brands much(prenominal) as Australian franchise Gloria Jeans Coffees, Canadian crisp yogurt vendor Yogen Fruz and Singaporean bakery chain Bread Talk. The Group wholly owns a dozen restaurant chains in Vietnam, including Maxim Nam An gourmet restaurants and Cafe Terrace bistros. According to the aforementioned qualifications, we can set some key features which all converge in Ly QuyTrung, the successful CEO of Pho24Firstly, he has very good vision and wide perspective. In tack together to develop Pho24 to be the world wide branch to rival with McDonalds or KFC, from the very first days, Ly QuyTrung has invested in R&D or qualification testing, while other people said that they are not necessary for such a Vietnamese restaurant. He is a conformable leader. Being well aware of his companys position in the market, in spite of the fact that there are a caboodle of new competitors like Pho Vuong, Pho Cali, etc. Ly Quy Trung believed that they are not his main rivals. He was confident to claim that the quality of the foods and services, along with the prestigious branch are not something that we can create in the short term o f time. He was cared about the domestic market. But that is not everything, his main strategy is to strain traditional dish of Vietnam pho become a fast food franchise appeared over the world. It is clearly shown in the vision of Pho 24 To be the number one Vietnamese Pho and Noodle Brand in the world.Finally, he has willingness to delegate and empower, which is needed to be a good leader. By choosing franchise business model, Ly Quy Trung made decision of building a chain of restaurant about traditional food, spreading it over the world. He built the riddle recipe for his dish, created the dining environment and other differentiation factors for his brand names. Then, he didnt have to control all the chain but only be the managers and controllers, taking care about the quality of products and services in chain restaurants.Empowering people like that, he has created jobs for thousands people, changed the habit of the Vietnamese of eating n sidewalk not good for health, as well a s made a nice appearance of traditional food for the foreigners an high-octane way to represent our culture and promote Vietnamese tourism. In conclusion, Ly Quy Trung is a successful talented leader. Although there has been more and more difficulties, Pho 24 still strives to contribute for Vietnam economic development and make their brand famous and popular in over the world.