White Discomfort and Black Lives - Free Essay Example

Sample details Pages: 4 Words: 1175 Downloads: 3 Date added: 2019/04/02 Category Society Essay Level High school Topics: Black Lives Matter Essay Did you like this example? White Discomfort and Black Lives If you have been watching the news, browsing social media, or tuning in to your local radio stations, you may have heard about what seems to be an influx of white people in America calling 911 on black people who are doing nothing more than existing while black. Though this seems like a new trend meant to put people who seem out of place in their place, this is nothing new. Especially to the victims who have authorities called on them for doing nothing more than trying to exist in a world that isnt always welcoming to that. Don’t waste time! Our writers will create an original "White Discomfort and Black Lives" essay for you Create order From simply cooking out in designated areas in a park, to a child exiting a corner store with his mother, false accusations and modern day Black Codes enforced against people of color, especially black people in America are not only inconvenient and wrong, but dangerous. Police brutality has been a hot topic across the nation and putting black people in situations where they can be harmed, or even worst, killed, when no crime has been committed should be considered a hate crime. Allowing people to continue to get away with tying up emergency lines and utilizing them as their own customer service line to voice their displeasure when they believe that white comfort is more important than black lives is not a reflection of liberty and justice for all. America does not have the most beautiful beginning. There has been racial tension and separation of people by race from the very beginning. Simply put, racism is defined as power plus prejudice (Ponds). Though many may say one race does not have more power than another in America, that is simply untrue. There are disparities between the way officials and authorities respond to white and non-white Americans. Officers are more likely to side with white people over black people because implicit biases make them believe white people are more trustworthy. Half of black people in Americans surveyed by the Harvard T.H. Chan School of Public health said they had experienced racial discrimination at the hands of police officers (Neel). This isnt surprising due to the racist origin of the police force in America. From tracking and kidnaping of runaway slaves to the intervention and dismantling of necessary civil rights movements, historically, the police force has enforced laws to hinder the progression of civil rights movements in minority communities (7 Racial Bias and Disparities in Proactive Policing). Many of these encounters did not end in pleasant and peaceful dismantling. They were violent. They ended in lives being taken and families being destroyed because the majority deemed the minority had no rights or did not belong. (Beer) History tends to repeat itself, and here we are in 2018 still having the police called on black people in our country for existing. If crimes were being committed there would be a need for police intervention, however barbecuing, parking, waiting in Starbucks, leaving a bodega, and planting in your community garden are not crimes. Discomfort based on implicit biases should not lead to potentially dangerous police interactions. Black people are only 13% of the American population however they account for over 20% of police killings. Almost double the rate of the general population, even when nonviolent and unarmed (Beer). Rashon Nelson and Donte Robinson entered a Starbucks and had been there for only a few minutes when the police were called on them for not ordering quickly enough, even though Starbucks is known to be a communal gathering place for people to chat and utilize free Wi-Fi, whether they ordered anything or not. This resulted in a lawsuit against the city of Philadelphia where the young men settled out of court and Starbucks closed their stores for an entire day for a training on racial biases and discrimination. Lolade Sinyonbola fell asleep in the lounge at Yale, where she is a graduate after working on what she described as a marathon of papers. She was awakened by police telling her an individual felt she did not belong. Police did acknowledge she was a student at the institution and the issue was not a police matter. Three teens in St. Louis were greeted by authorities after shopping in Nordstrom. Police searched the teens, their bags, and their car, eventually letting them go after verifying their receipts. Nordstrom Racks president issued a statement and apology noting that protocol was not followed in relation to the situation with said teens. In California three black Airbnb guests had the police called on them for not waving at or greeting neighbors as they would have liked for them too. This resulted in a helicopter coming to the scene and the guests being questioned and embarrassed. Airbnb describes the event as unconscionable (Victor). A community activist and non profit owner in Detroit lost several contracts, money, and even his credibility due to false claims from the individuals in a neighborhood where he had started a community garden. Marc Peoples had the police called on him dozens of times for allegations that he was stalking, vandalizing, and harassing the community. These calls came from the same three white women, over and over again. Once these allegations were taken to court (after Peoples had been arrested and forced to bond out for crimes he never committed) the judge ruled that the allegations were false after said women could not remember their stories and eventually admitted to exaggerating and fabricating stories because they deemed he did not belong. (Burch) These examples are few compared to the hundreds that happen every year. In each scenario there are no crimes being committed, just implicit biases leading to 911 being treated as customer service line instead of an emergency assistance line as it was intended. It leads wasted time, resources, and eventually money for companies and cities when lawsuits are added to the equation. The individuals affected by these microaggressions are left feeling hurt, embarrassed, and betrayed after these encounters. They begin losing credibility, jobs, and wages due to individuals policing their whereabouts simply because they have a different shade of skin. All of these situations could be avoided if we treated people who decide that they can police the lives of black people, by calling authorities on them, even when nothing is wrong, as the criminals in the situation. If an individual proceeds to disrupt the life of someone who is simply living while black, they should be charged with a hate crime because they allowed their implicit biases to waste city resources, cost companies money, and ruin lives of innocent individuals. Works Cited 7 Racial Bias and Disparities in Proactive Policing. National Academies of Sciences, Engineering, and Medicine, 2018. . Beer, Todd. POLICE KILLING OF BLACKS: Data for 2015, 2016, 2017, and first half of 2018. 24 August 2018. 22 October 2018. . Burch, Audra D.S. How Gardening While Black Almost Landed This Detroit Man in Jail. 26 October 2019. . Neel, Joe. Poll: Most Americans Think Their Own Group Faces Discrimination. 24 October 2017. 22 October 2018. . Ponds, Kenneth T. Reclaiming Children and Youth. Bloomington (2013): 22-24. Victor, Daniel. When White People Call the Police on Black People. 11 May 2018. 22 October 2018. .

Perceptual Form Organization - 854 Words

Week 4 - Chapter 4 Review 1. Your visual receptors have begun to receive, translate, and transmit the contours of the letters on this exam to your brain. You are therefore engaged in the process of _____. a) selection b) organization c) reading d) sensation x 2. The key functions of sensation and perception are respectively: _____. a) stimulation and transduction b) transmission and coding c) detection and interpretation d) interpretation and transmission 3. When you first put your clothes on this morning you felt them on your skin, but within minutes you no longer noticed them. This is an example of _____. a) sensory accommodation b) sensory adaptation x c) habituation d) the fabric of your life 4. Pain†¦show more content†¦a) is presented during a person s motivational need state b) manipulates people without their knowing about it c) is presented below the threshold of a person s conscious awareness d) none of these options 11. Experiments on subliminal perception have _____. a) supported the existence of the phenomenon, but it has little or no effect on persuasion b) shown that subliminal perception occurs only among children and some adolescents c) shown that subliminal messsages affect only people who are highly suggestible d) failed to support the phenomenon 12. Your aiblity to raed thsi sntenece desipte its mnay mssipllengis is deu to ____. a) bottom-up processing b) integration c) top-down processing d) cognitive flexibility 13. Naomi and Karl have been corresponding over the internet. Karl wants her to attach a photograph of herself to her next message. Naomi wants Karl to find her attractive. Which of the following factors explains why she should send him a picture of herself alone, rather than one that includes her truly gorgeous roommate standing next to her? a) personal motivation b) expectation c) frame of reference d) all of these options 14. Why do so many people belive in ESP, despite evidence to the contrary? a) Their interests affect their perceptions. b) They selectively attend to supportive data. c) Strong emotional responses are generated. d) all of the above 15. Which perceptual principle of organization suggestsShow MoreRelatedSensory Perceptual Phenomena Is An Event A Living Organism963 Words   |  4 PagesSensory Perceptual Phenomena is an event a living organism experiences that involves biological, psychological, and cognitive determinants as a response to the environment (Gorbel, Oct. 28th). 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Capital gains Tax Historical Trends and Forecasting

Question: Discuss about the Capital gains Tax for Historical Trends and Forecasting. Answer: Introduction: Permanent establishment as defined under Subsection 6 (1) of the Income Tax Assessment Act 1936 states that a person, state of an authority, commonwealth or through which an individual carries on any business without limiting the generality of the foregoing. This includes a place where the person is carrying on a business through an agent or a place where the person is using or installing substantial equipment or substantial machinery. From the current study, it is evident that Alex Ran and Ryan Tan a resident of Singapore having its business in the same country looking forward to expand their business operations in Australia (Woellner et al., 2016). The study highlights that the brothers have also held a shares in ASX listed companies is Australia and intends to use the service of stockbroker, which they found online to sell the shares in order to raise capital for their enterprise. The ruling of the Permanent Establishment provides that it does not takes into the consideration a place where the person is involved in the business dealings through using the service of a bonfire commission agent or broker. The rulings provides that brokers who in relation to those dealings acts in the ordinary course of his or her business who does not receive any remuneration or otherwise than at the customary rate in relation to those dealings of that kind, not being a place where an individual otherwise carries on a business. It is noteworthy to denote that the rulings provided under Subsection 6 (1) of the Income Tax Assessment Act 1936 states that Alan Tan and Ryan Tan is looking to raise the capital through using a broker who will be negotiating and concluding the terms of contracts on behalf of the brothers (Snape De Souza, 2016). Hence, the use of various brokers by Alan Tan and Ryan Tan will not result in Permanent Establishment in Australia. Determination of tax implications for Melbourne and Cambrai operations: According to the concept of Australian Taxation Laws if an individual acquires a vacant land either for private use or for business purpose it is normally considered as capital assets and are subjected to capital gains tax. In the current study, Alan Tan and Ryan Tan bought the properties with the intention to subdivide the land into ten blocks. The abandoned land was subdivided further into two small blocks in order to raise money by selling the blocks and the remaining eight blocks for constructing townhouse. Hence, the income raised from the selling of the subdivided land should be considered as capital gains and any profit is generally treated as capital gains, which is subjected to capital gains. As stated under the ITAA 1936 subdivision of land does not necessary result in the CGT event unless an individual retains the ownership of the subdivided block of land. This in turn represents that an individual does not make capital gains or a capital loss during the time of subdivision. However, under the current case study of Alan and Ryan the initial intention was to make a capital gain from the sale of two subdivided block of land and this would constitute Permanent Establishment. On the other hand, the remaining eight blocks were used for townhouse which implies that the constructed properties were used for residential purpose and were also engaged in the profit-making activity of property renovation and is liable for CGT tax (Kania, 2013). Considering the tax implications regarding the context of the definition of Permanent Establishment it is evident that Subsection 6 (1) definition implied on acquisition and subdivision of land in context with the ITAA 1936. Determining the residency of brothers and tax implications: Australian resident are usually taxed on their income from all sources whereas a temporary resident of Australia along with the overseas resident they are usually taxed on their income sourced in Australia. In the current case study, it is evident that the anticipated time of stay for the brothers was eight months. According to the 183 days Statutory test an individual would be considered as an Australian resident if an individual has originally been in Australia continuously or intermittently for more than one half of the income year (David, 2013). The commissioner of tax is satisfied that that the individuals original place of dwelling was outside Australia and the individual does not intend to take up the permanent resident in Australia. As stated in the given case of FC of T v Jenkins 82 ATC 4068, where an office of bank was transferred from Australia to work in bank of New Hebrides office for a three-year term. However, depending upon the Applegate the time that he spent working in New Hebrides was the tax payers permanent place of abode rather than Australia. Hence, under the current study both the brothers spend more than one half of the Australian income year living in Australia which would be substantially regarded as more than the statutory period of 183 days (Zelinsky, 2016). Hence, they would be considered as a resident of Australia since the duration and continuity of their presence was greater than the one-half of the income year. Application of CGT rules with necessary calculations: Application of CGT rules on Sale of Shares: Shares in a company or units are treated in the same way compare to any other CGT assets. It is assumed that the shares are acquired by the brothers after 20 September 1985 and Capital Gains Tax is applicable on gains derived from the sale of shares or units on the occurrence of CGT event (Clark, 2014). Thus, under the current study it is observed that the brothers were engaged in the sale of shares with the help of broker and gains derived from such sale of shares or units are liable to be taxed under the CGT event. The shares were redeemed by switching them from one fund to another and received assessable payments as it involved involuntary change in ownership. Demolitions and construction of town houses and planned disposal of townhouse and beef business: As stated under the income tax assessment act 1936 if an individual is demolishing a house the cost base does not gets reduced because any losses suffered and can be increased by the cost of demolition. In the current study, it is observed that the vacant land was demolished to build up townhouse which was later sold off to raise money and the remaining blocks of townhouse was used for residential purpose (Althaus et al., 2012). Thus, when a property changes its form to being a business into a trading stocks would lead to the application of CGT and any profit made from such sale of such block of land would constitute Capital gains tax. On the other hand, improvement made on Cambrai property with the intention to re-establish in the form of commercial herd would represent a business venture and any profits derived from the business would be taxed as normal income. Cost Calculation of Fitzroy Project:- Particulars Amount Cost of Fitzroy Block $12,50,000 Brokerage Fees $16,000 Demolition Cost $37,000 Interest Cost per year $35,000 Cost of 10 Blocks $13,38,000 Cost of 2 Undeveloped Blocks $2,67,600 Cost of 6 Blocks $8,02,800 Add: Construction Cost $24,00,000 Total Cost of 6 Town Houses $32,02,800 Cost of Each Townhouse $5,33,800 Income tax implications on the disposal of townhouse: A house is usually exempted from tax unless an individual has an investment property which is build or renovated for disposal. Ryan and Alex bought the abandoned land with the intention to renovate for profit and using it as running a business, this attracts income tax implications with capital gains tax and goods and service tax (De Goede et al., 2016). Special CGT rules are applicable since both Ryan and Alex are foreign residential who ceases to be an Australian resident for taxation purpose. Analysis of Cambrai Operations: The Cambrai operations will be considered as business since the property was originally acquired with the intention of re-establishing it for commercial herd. This ultimately signifies that any profits derived from the business would be considered for income tax (Hegemann et al., 2015). However, on the event of suffering loss from carrying on the business of commercial herd such losses are subjected to be offset on gains made from commercial herd only. Non-resident Company Company Company Company Company Company Particulars 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 Assessable Ordinary Income 0 0 $15,000 $2,50,000 $12,50,000 2000000 2150000 Less: Deductible Expenses Repairs 850000 850000 850000 850000 Depreciation on Capital Improvements 125000 250000 375000 500000 500000 500000 Interest Expenses 60000 60000 60000 60000 60000 60000 Net Ordinary Assessable Income 0 -1035000 -1145000 -1035000 -160000 1440000 1590000 Assessable Statutory Income: Sale Proceeding of Shares 1750000 Less: Cost of Shares -625000 Less: Brokerage -17500 Capital Gain Tax on Shares 1107500 Less: 50% Exemption 553750 Net Capital Gain Tax on Shares 553750 Sale Proceeding of Undeveloped Blocks 650000 Less: Cost of Undeveloped Blocks 267600 Net Capital Gain Tax on Undeveloped Blocks 382400 Sale Proceeding of 2 Townhouses 1600000 1600000 1600000 Less: Cost of 3 Townhouses 1067600 1067600 1067600 Capital Gain on 3 Townhouses 532400 532400 532400 Less: 50% Exemption 0 266200 266200 Net Capital Gain Tax on Townhouses 532400 266200 266200 TOTAL TAXABLE INCOME 553750 -1035000 -762600 -502600 106200 1706200 1590000 Tax on Taxable Income 230872.5 0 0 0 31860 511860 477000 Deductibility of interest incurred on contingency funding options: As stated under section 8-1of the income tax assessment act 1997 interest incurred on the contingency funding are the monies which is raised by Ryan and Alex through are deductible. The rulings specifically state that the payments are deductible under the positive limbs of section 8-1 of the Income Tax Assessment Act 1997 as an expense of generating income as opposed to the application of income generated (Mehrotra et al., 2013). Analysis of structure: From the study it is evident that the two brothers are not planning to consolidate both the units however it is better advised that a partnership form of control would add significant advantage with complete control over one property. It is further recommended that the interest of the property should be vested equally in each others control and trusteeship form of property management would constitute as an advantageous step forward in managing the ownership of land. To further justify the interest of beneficiaries an equal distribution of ownership would form an appropriate mode of holding equal rights on each property. Reference List: Althaus, C., Bridgman, P., Davis, G. (2012).The Australian policy handbook. Allen Unwin. Barkoczy, S. (2016). Foundations of Taxation Law 2016.OUP Catalogue. Burnett, C. (2015). When is a company incorporated outside Australia a resident of Australia?.Tax Specialist,18(5), 198. Clark, J. (2014). Capital gains tax: historical trends and forecasting frameworks.Economic Round-up, (2), 35. David Hughes. (2013).Corporate Residence. AC Black. De Goede, J., Kaur, D., Kosters, B., Perdelwitz, A. (2013). Interpretation and Application of Article 5 (Permanent Establishment) of the OECD Model Tax Convention: Response from IBFD Research Staff.Bulletin for International Taxation. Hegemann, A., Kunoth, A., Rupp, K., Sureth, C. (2015).Impact of capital gains taxation on the holding period of investments under different tax systems(No. 183). arqus-Arbeitskreis Quantitative Steuerlehre. Jones, D. (2016). Capital gains tax: The rise of market value?.Taxation in Australia,51(2), 67. Kania, B. (2013). Capital Gains Tax. InSteuerstandort Grobritannien(pp. 128-156). Springer Fachmedien Wiesbaden. Mehrotra, A. K., Ott, J. C. (2016). WE ARE WHAT WE TAXTHE CURIOUS BEGINNINGS OF THE CAPITAL GAINS TAX PREFERENCE.Fordham L. Rev.,84, 2517-2989. Newman, S. (2016). The new CGT withholding regime: More than meets the eye.Proctor, The,36(5), 18. Rowland, C. (2013). Statutory Will Applications: A Practical Guide by Richard Williams and Sam McCullough. Saad, N. (2014). Tax knowledge, tax complexity and tax compliance: Taxpayers view.Procedia-Social and Behavioral Sciences,109, 1069-1075. Schellekens, M. (2015). European Tax Handbook 2015.Amsterdam: IBFD. Snape, J., De Souza, J. (2016).Environmental taxation law: policy, contexts and practice. Routledge. Taylor, G., Richardson, G. (2013). The determinants of thinly capitalized tax avoidance structures: Evidence from Australian firms.Journal of International Accounting, Auditing and Taxation,22(1), 12-25. Verikios, G., Patron, J., Gharibnavaz, R., Economics, K. P. M. G., Winston, A. (2016). OPTIONS FOR REFORMING AUSTRALIA'S GOODS AND SERVICES TAX. Woellner, R., Barkoczy, S., Murphy, S., Evans, C., Pinto, D. (2016).Australian Taxation Law 2016. Oxford University Press. Yong, S. E., Ma, M. (2015). A comparative study of the Goods and Services Tax (GST) implications on real property transactions in Australia and New Zealand. Zelinsky, E. A. (2016). Defining Residence for Income Tax Purposes: Domicile as Gap-Filler, Citizenship as Proxy and Gap-Filler.Michigan Journal of International Law,37.

Services Marketing Case Study Essay Example

Services Marketing Case Study Essay These customers vary in terms of their requirements and expectations. It is important for the carriers to leverage the available data to get insights into the passenger behavior Getable operated in the low-fare category of the industry, but unlike other low-fare airlines, Getable wasnt a no-frills airline Offerings Getable experience Bring humanity back to Air travel and make the experience Of flying happier and easier for everyone Wider leather seats More legroom and storage space In-flight entertainment (24 channels) Dedicated service personnel Free co-branded amenities Touch screen check-in Pre-assigned seats It offered a unique flying experience due to its Humanity touch The airlines tapped in on caring for its customers in an industry that lacked compassion, a missing human touch. It offered to better the lives of its customers, creamers and the communities. This commitment to inspiring humanity was their differentiator. The airline also flew its planes from point to point. It did not use the hub system of other airlines. By using the point-to point system, Getable was very selective when picking the geographic markets where it wants to compete. VALUE CHAIN Inbound Logistics Internet presence and web-based ticketing Operations crew scheduling, no meals, automated baggage handling Outbound Airports chosen carefully, less congested Make. ND sales work from home call centers, attractive pricing Service customer-focus, CEO who interacts Service Value : Highly productive people, productive aircrafts, caring culture of he organization Hard standards: On time performance Customer support Complaint handling time Bill of Rights Time for boarding Soft Standards: Friendly personnel Cleanliness on-flight Getable understood its internal environment, the external environment, competition, as well as its own customers and potential customers. Nonins ured behavioral segmentation and competitive advantage to be ahead of its competitors. Service Marketing Triangle: External Marketing: Jet blues external marketing promises to the customer were low cost and high service quality. The service facilities like Spa, Live TV, Dunking Donuts Effie, Satellite radio were examples of the same. Internal Marketing: Jet Blues was able to enable its promise by inspiring its employee. Jet Blue had a humble CEO who cultivated the sense of team work in its employees. We will write a custom essay sample on Services Marketing Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Services Marketing Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Services Marketing Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The CEO had the ability to connect with its people. The Jet Blue involved its employee in every aspect of the business. The Supervisors in Jet Blue attended the Jet Blue University to learn the company principles of team work. The inculcated the sense of We in the Jet Blue crew members. They increased the work force productivity through better training and smarter business processes. The internal marketing in Jet Blue helped the airlines to keep its employees motivated and they were actually seen defending the airlines during the time of the crisis. Interactive Marketing: Jet blues CEO used to frequently travel in the airlines and used to connect with the customers to take the feedback on the services provided and also requested them to provide suggestions on the improvement of the airline service as a whole. This was an example of CEO leading its employee by example. Jet blue won lot of awards, In 2007 Jet Blue was named as number three most admired airline by fortune and best in customer satisfaction by Market Matrix in 2006. They were also picked as best domestic airline by Coned NASA Travel and Travel + Leisure. They had a fleet of highly motivated employees as a result of which they enjoyed the second lowest rate of customer complaints among the 10 Largest U. S. Airlines. Service profit Chain Jet Blue internal marketing let to employee satisfaction, which led to customer satisfaction and increased revenue growth and profitability for Jet Blue. Jet Blue employees considered themselves as an integral member of the airlines. There were instances wherein the employees were responding to the customer on the complaints raised by them during the time of crisis, this is one classic example of high internal service quality in Jet Blue. The employees in Jet Blue were highly satisfied which led to employee retention and employee productivity; in addition to that this led to high external service value to the end customer. The customer were satisfied with their jet blue experience, in addition to that Jet Blue also had a loyal base of customer which came out in defense of the airline during the time of crisis. As a result of overall value chain Jet Blue experienced year on year revenue growth from 000 to 2004 and which led to profitability for the firm. Q. What challenges did David Melanin and his executive team face in managing the customer experience as the airline grew rapidly? How did they respond to those challenges? We have used the McKinney as Framework to analyze the steps taken by David Melanin after the first crisis of 2005. as Framework is used for auditing the current state of the organization and it can also be used to implement new strategy. S framework consist Of hard and soft Gs. All the as have to align for the strategy to work. If the as are aligned then the short- term strategy also works. Strategy: Jet Blue short-term strategy was to scale up to increase the revenue by market development. They planned to expand their services to medium and small sized cities. They believed that since the carriers in medium and short run cities are less they can charge a premium on the t ickets leading to better revenues. Structure In order to implement the strategy the firm also has to restructure its organization chart. There is no information present in the case on the change on restructuring of the organization. The people involved in the organization structure were CEO, David Melanin and Chief Operating Officer, Dave Barge. There are instances in the case were it is highlighted that CEO was involved in every aspect Of the business. We believe that they should have hired people from the local area upon expansion so that the load on the CEO and Chief Operating Officer should have been reduced and better handling of the on ground resources could have taken place by quick decision making. They should have restructured the organization. This was one S, which was not aligned with the company strategy. Systems: In order to implement the new strategy it is important for the organization to improve upon the systems and current processes. Jet Blue moved towards automation and smarter business processes; however Jet Blue did not pay any emphasis on customer support and capacity of the system. This led to increased chaos during the time of the crisis. Jet Blue should have load tested there system for the maximum calls and maximum bookings. The system went down when people tried to reschedule or cancel their flights during the time of the crisis. This was another place where Jet Blue strategy was not in line with the existing capacity of the system. Skills Jet Blue did improve the productivity of its workforce upon implementation of the new strategy. The employees were trained to be more productive to handle additional traffic. The Skills were aligned with the strategy. Style The management was actively involved with the customer and employee. The employees also responded positively to the management style. The Style was aligned with the strategy. Shared Value The shared value among the employees of the Jet Blue was to provide the end customer with Jet Blue experience. The Jet Blue experience was high service quality at low cost. The strategy was to expand but not at the expense of shared values. Jet Blue employees were living up to the promise of providing he same-shared values. Staff The staffs of Jet Blue were not increased on scaling up there was a gap between the resource and the demand of the employee. The prefect example of same was when the Jet Blue went through the crisis in 2007 the pilots and ground staffs were not enough to handle the situation on ground. The Style was not aligned with strategy of the company. The model clearly highlights the Gap in the Jet Blue new strategy were in by auditing using as framework we came to know that Staff, System and Structure were not in line with the Jet Blue strategy as a result Of which Jet Blue Was not able to provide prompt covers to people during the time of crisis and hence failed miserably. 3. What exactly went wrong?